Thursday, March 1, 2012

DAVID ARCHULETA - BENCH LAUNCH @ TRINOMA

Celebrating its 25 years in the industry, Bench never fails to always surprise us with the latest trends and the freshest campaigns and concepts! Such is the evolution or rather, the revolution of the well loved Pinoy brand. Now for the latest, Bench officially launched David Archuleta as one of their endorsers for the brand and also for the professional hair care label Bench Fix last February 17, 2012 at the activity center of Trinoma.

The international singer's face (endorsing Bench Fix Professional) was plastered all over the area! On print...

…and digital! I'm sure someone died of heart attack when these slides of Archuleta's photos was flashed on the screens (there was two by the way).





And the event has officially started! Directed by Robbie Carmona, it was refreshing to see / hear / experience a different kind of fashion show. A musical one I must add. Come to think of it, the star of the event is an international singing sensation so why not?



And here's the fashion part...
Showcasing the latest from Bench, the models were clad in cool, casual and preppy clothes - my kind of style (back when I was still in college). The styles were also a perfect coincidence with Archuleta's launch because it's something that the singer would actually wear based on what I see in his concerts, TV guestings and appearances both here and abroad. The style screamed David Archuleta!
Now it wouldn't be a fashion show without Pauline Prieto. Most Bench fashion shows (fashion shows in general!) is not complete without her. I'm sensing a serious crushing here, oh-oh...



Now, are you ready and excited to see David Archuleta? 'Cause these guys are! Kidding...


Everyone, meet David...


He sang "Nandito Ako" followed by his hit single "Touch My Hand."

He also sang a medley while playing the piano followed by his first hit single, "Crush." And much to the delight of his fans who requested for more, he sang his version of Vanessa Carlton's "A Thousand Miles." The guy is eager to please I must say. That was his last time to perform in front of a crowd in our country before he goes back to America. Consider us (who was there) lucky!

Now I have a friend who might actually die upon seeing these photos of David (right Yan?) So here goes...



I also got to sit beside these sweet girls from CandyMag.com. They were also covering the event for the site's blog. Hi girls!

And that's it! The event ended with the customary confetti shower!

Thanks Bench! Thanks Lawrence! By the way, follow Bench on Twitter! A lot of surprises awaits those who will do.

Now I'll leave you with these videos I took of David. Enjoy!

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