BENCH MASTERCARD LAUNCH
When I got an invitation for the Bench MasterCard Launch all I saw was the words BENCH and BDO and everything else was blurry. My mind was in a complete state of wonderment thinking "what's the two largest local brands today have to do with each other?" I know this is still a continuous effort of retail giant Bench in celebration of their 25th anniversary but with BDO? The leading bank in the country? With Bench? Interesting...
What: Bench Mastercard Launch
When: April 25, 2012
Where: Salon De Ning, Manila Peninsula, Makati
Now before anything else, I must say that I was completely stumped as to what to expect from this partnership. Thoughts like Bench products being available in all BDO branches and BDO Cash Machines inside Bench Boutiques ran through my head. The possibilities are endless but some are quite near impossibility. I'm glad I went to the launch. Now I know that there's a Bench MasterCard existing out there!
The Bench MasterCard offers all the extensive BDO credit card features plus exclusive benefits for Bench Cardholders such as unique Rewards program that enables Cardholders to earn double Rewards points at Bench and partner stores, a perpetual 0% installment for 3 and 6 months at most stores, priority access to seasonal sales, invitations to Bench events and shows, and 10% discount during birthdays at any Bench and partner store nationwide.
What makes the Rewards program special is that Bench Cardholders get to redeem cash coupons that are automatically and conveniently generated with their card billing statement upon reaching 100 points. These cash coupons can be used to shop at Bench and partner stores which gives the cardholder limitless options! A cardholder earns double Rewards points for every Php200 purchase made at Bench and partner stores and 1 point for other purchases.
|Ginger Conejero did a great job hosting the event. And she got a surprise that night! Her own Bench MasterCard!|
Because it's a MasterCard, cardholders enjoy worldwide acceptance. The Bench MasterCard can be used in over 32.7 million locations and in more than 210 countries and countries where MasterCard is accepted.
Ma. Nanette R. Regala, BDO Senior VP and Consumer Lending Group Marketing Head discloses that Bench MasterCard's features stay relevant to the needs of the brand's shoppers, "Our new card gives preferential treatment to customers and is chock-full of perks that Bench loyalists will surely appreciate."
Regala also adds, "We are happy to partner with Bench on their 25th anniversary. Bench believes that Filipinos deserve a world-class products and services, a philosophy we share with them. We are optimistic that this partnership will take Bench and BDO further in our industries."
Ben Chan, founder of Bench and prominent businessman, enthuses, "We want to mark a milestone in the brand's 25-year history with the Bench MasterCard. The exclusive discounts and perks that come with the card is a reward to loyal shoppers." Chan adds, "We believe that our partnership with BDO has created a winning credit card proposition that caters to our market."
Of course it wouldn't be a Bench event without these gorgeous people and oh, it rained Bench Gift Certificates that night! Here are the grand winners… Bloggers represent!
|Bench's power couple Lucy Torres-Gomez and Richard Gomez also got their very own Bench MasterCards. Even Mr.Chan himself!|
|with Rissa Mananquil and the Bench Mastercard's brand ambassadors Isabelle Daza and Dingdong Dantes|
|Meryll Yan of Mega Publsihing|
|with the Fashionista Commuter, Ana Gonzales|
|and Project Vanity's Liz Lanuzo|
|rare photo moment with the first ever blogger I met, Liz Lanuzo|
|Lovely ladies Alyssa, Patricia, Tracy and Vern!|
|Angel Rodriguez with her newly ombre-yed hair|
|Ana, Aisa and Vern|
The new card is another first for Bench on their 25th anniversary in the business. The company that first sold t-shirts has since evolved into a full lifestyle brand which spans from fashion, hair products and services, bath and fragrances and a women's line that includes cosmetics. Aside from Bench, Suyen Corporation also has a wide range of homegrown and international brands such as Aldo, Charles & Keith, Dimensione, La Senza, Patchi, Human, PCX, among others. The Bench MasterCard is positioned as the credit card of choice for the loyal brand shopper.
Now, have you applied for the Bench MasterCard already? It's your chance to swipe into style with exciting perks and privileges exclusive to Cardholders only.