Wednesday, June 27, 2012


FILA and Athletes In Action (AIA) joined forces to bring the biggest advocacy run to help raise funds for the rehabilitation of classrooms in Iligan City, which were badly hit by Typhoon Sendong back in 2011. It is through an event held at the FILA store in Robinsons Galleria last July 7, 2012 where the partnership of the brand and AIA for this worthwhile cause was formally launched to the online media.

With 15,000 runners who have signed up to date, the Schools Run ForSchool Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan City, where eager students have to make do with makeshift classrooms as the school year starts.

I've never seen an event well attended by bloggers (aside from Bloggers United) ever before. There were a lot!

Cris Albert, FILA's president and CEO

If you're participating in the run, you should get FILA's newest line of running shoes, Swerve and Flow.

FILA Swerve boasts of a Dynamic Landing System through a lightweight foam at the midsole and V3 technology inserts at the heels. This gives you the proper support that you need in every step, without comprising style and design.

FILA Flow is perfect for the outdoor dweller with its heavy-duty outsole, making every shock and bump a breeze. This one will surely go with you to countless victories and finishes.

My pick? This One!

Now #whattheheckisthat? It's FILA's latest line of revolutionary active footwear, the Skele-Toes. For FILA, this is simply a shoe that changes the game. The Skele-Toes is just about the only shoe that fits not just your feet but your toes as well - Borgy, Georgina and Tim can only agree!


Whether you prefer a classic or a rocking pair of rubber shoes, it's high time to give your tiresome trainers a break and take the FILA Skele-toes, Swerve, or Flow out for a spin!

Tickets and registration forms for the Schools Run for School Rooms are availble at SM Ticketnet outlets. Singlets and race bibs can be claimed at FILA Stores in Metro Manila.

For exclusive updates, follow FILA on Twitter or be a fan on Facebook!


  1. We are so talikogenic!! so nice to see you there sir paul :)
    RK Manila Shoes , OASAP and FIRMOO giveaways on The Bargain Doll! Hope you can join! :)

  2. awww touched! Ako lang may picture with you! :)
    See you soon!