Wednesday, June 27, 2012

JOCKEY LAUNCH @ ARIA CUCINA ITALIANA

Jockey® launched their latest lines of underwear (Women's Shapewear Collection, No Panty Line Promise, Sport Microfiber) at Aria Cucina Italiana last May 22, 2012. Knowing that Jockey® is a men-centered brand, I was expecting to see a lot of fellow male bloggers there but no... I think I was 1 out of 3 guys who were there. The rest? Beautiful ladies. Who am I to complain?
Me: meh
The event was hosted by Issa Litton...
…and we were shown a series of videos featuring the three different Jockey® lines.


Of course, the latest from Jockey® were handed out for us to hold and feel for ourselves.

with Kira, goofing and "briefing" around. Lol!

Now I can't talk much about the ladies line (let's save that for the female bloggers) so allow me to talk about what I know best! The Jockey® Sport Microfiber!

Made from 92% Nylon and 8% Elastane, the Jockey® Sport Microfiber line is carefully engineered to lend the perfect fit for maximum comfort every time. The range is offered in a variety of young, fresh styles that include briefs, trunks and boxer briefs.
The Jockey® Sport Microfiber Active brief comes in white, black, green and steel gray, while the trunk comes in white, black, green, steel gray, orange and blue. The Seamfree collection comes in four colors for both the brief and the trunk: green, orange, blue and black.
Jockey® Sport Microfiber is the ideal underwear for the modern man. Streamlined styles and soft touch microfiber spandex fabrication promote for a full range of motion while mesh panels provide excellent breathability. Moisture wicking fabric helps to keep skin cool and dry throughout the day. No center black seams on all bottoms allow for greater freedom of movement and cushioned waistbands hug the body softly but stay right in place. Jockey® Sport Microfiber Seamfree underwear has the same benefits as the Jockey® Sport Microfiber Active underwear but features an innovative seamfree design which provides an irritation-free fit.
And here's what I got! I'm still thinking (really hard) if I'm gonna do an outfit post for this. Help me decide please? Joke!


Jockey® Sport Microfiber Active is available in all Jockey® boutiques located at Market!Market!, Gateway Mall, Festival Supermall, Marquee Pampanga, SM Valenzuela, as well as in the following department stores: SM Makati, SM Megamall, SM North Edsa, SM Mall of Asia, SM Cebu, SM Manila, SM Las Pinas, SM Cubao, SM Baguio, SM San Lazaro, SM Pampanga, Landmark Trinoma, Landmark Makati, Gaisano Metro Ayala and Robinsons Ermita.

Jockey® Sport Microfiber Seamfree is available in the following Jockey® boutiques located at: Market!Market!, Gateway Mall, Festival Supermall and Marquee Mall, as well as in the following department stores: SM Cebu, SM North Edsa, SM Mall of Asia, SM Makati, SM Megamall and Landmark Trinoma.

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