Saturday, August 4, 2012

JANSPORT x SOLE ACADEMY

JanSport announced its global collaboration with 21 boutique retailers to create a series of limited edition iconic JanSport Right Packs with one-of-a-kind patches last July 19, 2012 at Sole Academy. Now on its third year, the Right Pack Signature Series program features four veteran retailers from 2011 and welcomes 17 new boutique retailers from around the globe.

21 select boutique retailers in North America, South America, Asia and Europe have designed unique patches that embrace the culture specific to each retailer's respective community. The limited edition patches have been applied to JanSport's original Right Pack in Black and will be available for purchase at participating retail locations starting July of this year.

Let me give you a summary of what happened during the launch via photos and also, a quick tour of the Sole Academy store.
Janeena Chan hosted the event
JanSport x Sole Academy Right Pack Signature Series on display

the owners of Sole Academy
a message from one of the owners
can't help but take a snap at his awesome looking shoes
Attendees were given the chance to take home their very own JanSport x Sole Academy Right Pack Signature Series bag through a contest of wits and talents.
kids from Ateneo
This guy won!
a UP student
aren't they a fun bunch?
More about the collaboration:


JanSport x Sole Academy Right Pack Signature Series
Only 22 packs released!
Available at Sole Academy

I was able to take photos of the store after the launch! This is what Sole Academy looks like, ground floor and top. Here's what's on the ground floor...







…and the top!




this is something Gelo Arucan would wear.


nice! hehe
Sole Academy is located at Unit D JOGAR Bldg, No. 29 Fabian dela Rosa St., Loyola Heights, Katipunan, Quezon City, Across the Ateneo de Manila University.

For more information about the collaboration, visit www.jansport.com/rightpacksignature

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