Friday, August 10, 2012

THE BODY SHOP GOES DIGITAL TO PROTECT THE PLANET

Embracing the beauty of technology to save Mother Earth, The Body Shop Philippines recently launched a virtual movement that aims to put an end to the use of plastic membership cards issued to its "Love Your Body" rewards programme members.

The Body Shop Philippines, being the first-ever TBS market in Asia Pacific to adopt this kind of technology that enables its members to conveniently access their LYB membership/rewards programme anytime, anywhere using an iPad, iPhone, or iPhone 3G/4s, aims to encourage as many members as they can, both new and existing, to support the movement by switching to the virtual card. Android Smartphones users can also have access to it in two month's time.

Dubbed "Love Your Body loves Green," this virtual shift is one of the many ways wherein the company, being an ethical and natural brand, is able to further its commitment to protect the planet. All these form part of The Body Shop's new beauty movement "Beauty with Heart" that places an emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people to "look good, feel good, and do good."

For more information on the virtual movement, visit The Body Shop SM Mall of Asia or go to www.thebodyshop.com.ph.

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