Wednesday, September 5, 2012

SOMEDAY BY JUSTIN BIEBER

Now I wouldn't say I'm a Justin Bieber fan or a "Belieber" per se. I'm talking age appropriately here. If I was the same age as he was when he first came out, now that would be a different thing. It would be like me, looking up to Aaron Carter when "Crush On You" first played on the radio. You do the math.

Admittedly, I like (and even know the lyrics) "Eenie Meenie" and the semi-mature sounding Boyfriend. I also appreciate the fact that Justin Bieber's story of success was based on his hard work and talent and that he gets to inspire people all over the world to reach for their dreams. With his influence and the legions of fans supporting him, the next best thing to do is… come up with a fragrance under his name, obviously.

SOMEDAY by Justin Bieber broke a slew of records when it first debuted in North America last June of 2011. Garnering prestigious awards and the recent being the "Best Celebrity Fragrance" at the Fragrance Foundation Awards, beating Homme by David Beckham and SAS & Company's other celebrity brand Kim Kardashian, SOMEDAY is now finally here in the Philippines!

Though we take credit for the sales as the defining factor of SOMEDAY getting all these awards, I think it's the heart - the core, that sets this fragrance apart from the rest of the celebrity fragrances out there in the market.

"SOMEDAY is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything." said Justin Bieber. "I wanted to create a fragrance for my female fans that I can't get enough of… that I want to get next to and I can't stay away from."

The Scent
SOMEDAY is playful, fresh yet flirty and anything but ordinary… a fragrance Justin finds irresistible. It captures Justin's message of having the ambition to achieve anything, while always remaining true to oneself - a driving force which drove the young superstar to the top of the music charts and also, into the hearts of his millions of fans worldwide.

Initially, I find the scent sweet (which I'm biased on female scents) but not the "baby" kind of sweet if you know what I mean. It is friendly, but not too friendly and it will appeal to girls (and women) not necessarily at the age group of most of Justin's fans. Have you seen the AD for this? That says it all.
Top - Mandarin, William Pear and Wild Berries
Mid - Jasmine, Water Lily, Creamy Florals and Coconut Orchid
Dry - Sandalwood, Vanilla and Soft Musk
Fans will have the chance to take home a piece of Justin's heart with SOMEDAY and its iconic design.
The bottle incorporates the colorful energy for which Justin has become known in an unforgettable, sculptural form. Layers of hearts create the cap, bursting from the glass bottle and exploding into your world. Playful, thought-provoking, fresh yet flirty, and anything but ordinary, the bottle is affixed with a removable crystal heart lock and key from Justin, so fans can carry his heart around with them wherever they go.
SOMEDAY by Justin Bieber was developed in partnership with Elizabeth Arden and donates net profits to Justin's favorite charities Pencils of Promise and Make a Wish, in line with his philanthropic nature.

"Giving back has always been incredibly important to me… I know they'll love the scent, but also the opportunity to support some amazing charities. It's a gift that gives back."

Uh, oh. Looks like someone just turned into a Belieber. To my staff, don't be surprised to hear me singing "Never Say Never" at the hallway. Laugh and get fired. I kid you… not!

SOMEDAY by Justin Bieber is available in EDP Spray 30ml - Php2,200, 50ml - Php2,900, 100ml - Php3,500. Available in all leading department stores nationwide!

2 comments:

  1. Bet ko talaga si Bieber nung Baby palang yung song nya haha, love his story din. Anyway, binasa ko buong to ha bff! Bet ko yung pag connect mo ng heart bottle cap with the "heart/core" of the fragrance ;)

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  2. Ito ba yung pinaamoy mo nung BRGR Project Taft? Sobrang gusto ko, bango nito!! Not so "matapang" and wow also with packaging! Ayos!!

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