Wednesday, September 26, 2012


August 29, 2012 marked the launch of Wrangler's F/W 2012 collection and its latest campaign at the Midtown wing of Robinsons Manila.

Wrangler leads you to explore a boundless adventure with a new-found freedom and energy by introducing "Find Your Edge - Boundless Traveler," their F/W 2012 advertising campaign.

The campaign "Boundless Traveler" demonstrates a free spirit on the open road who knows no boundaries. It is about exploring, feeling alive, going on adventures, and embracing unlimited possibilities.

The event started with a short introduction and background of the campaign followed by the models presenting the latest collection. Of course, the 7 icons (the stuff that gives Wrangler its trademark) were also shown! Wanna know what they are? Keep on scrolling down...
Kim Jones
The Wrangler Fall/Winter 2012 campaign is the story of two people who travel together from morning till night.

Fueled by the adrenalin rush of discovery,

they are always on the move and eager to explore their next destination with functional yet edgy outfits for every journey.

Anchored by its denim heritage, Wrangler aims to create contemporary outdoor looks fit for travelers.

So what gives Wrangler its trademark of superior function featured on their jeans since 1947?

It's the 7 icons! And here they are...

Check out the Wrangler F/W 2012 collection at Wrangler boutiques and leading department stores nationwide!

About Wrangler

Wrangler is one of the biggest denim brands with hundred years of denim heritage. Founded in 1904, Wrangler was originally named Blue Bell, and rooted as a a work wear company specializing in Overalls. In 1947, the name Wrangler was born, which means "working cowboy." Since then, Wrangler has delivered denim innovation and authentic craftsmanship, and stayed true to its devotion to denim history.

For more information about Wrangler, visit

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