Sunday, January 13, 2013


Bonifacio Global City is quickly becoming the new hub for residences, offices, and retail. The community has basketball courts, a gym, and a football field nearby. Apart from that, wide sidewalks surround the area, which is great for running activities. The new adidas store which opened recently is a perfect fit for the area, because it caters to anyone that has a healthy and sporty lifestyle.

At the launch of adidas' new store last Thursday (January 10), guests were entertained by the spinning prowess of DJ Nix Damn P and some beatbox action by Beatbox Philippines on top of the fashion show presenting the different collections adidas has to offer.

"it's not just about being an athlete or being into sports. The new adidas outlet will further promote the importance of having an active, healthy lifestyle, which Bonifacio Global City has successfully fostered," said adidas Philippines' Brand Activation Manager, Adrien Semblat.

Here are some familiar faces spotted at the launch:
bloggers Sef and Phya
LSDC Street's James Martin and Greenbulb's new PR girl, Trish
up and coming rapper Abra with Tracy Ayson
Kat Alano
The new store is located at Two Parkade, 30th St. corner 7th Ave., Bonifacio Global City.

For more updates, follow adidas Philippines on Facebook HERE.


  1. Thanks for this, Paul! It was also great meeting you! 'til the next event! :)

    -Trish, the new PR girl

  2. I'm grabbing that photo of Sef and I, thank you Paul! It's always a pleasure spending time with you at events, feeling ko mas significant ako dun, haha. naman, ibang level ka eh! :)