Tuesday, February 19, 2013

INCASE X SHEPARD FAIREY

Incase has tapped popular street artist, Shepard Fairey, for an exclusive capsule collection that showcases Fairey's flare for creating eye-catching images.

As one of the world's preeminent street artists, Fairey also acts as a cultural provocateur, social critic, and artist, creating bold illustrations that become some of the most enduring cultural memes in modern times.

Having risen to fame because of his "Obey" campaign, Fairey was able to gain social significance, aside from being lauded for his unique and in-your-face style.

One of his most iconic works is the Barack Obama campaign posters.

Fairey has also put up his own clothing line, also called Obey, which has been received by the public, making him a perfect fit for Incase.

Original Incase backpacks that allow you to tote around your laptop without having to worry about damages or scratches are now available in Fairey's unique designs. Owning one is truly a delight given this capsule collection will only be available for a limited time, which is why fans of Fairey's unique style should not let this opportunity pass.

Complementing Fairey's original designs are the brand's signature device protection, intuitive organization, and natural cotton canvas construction, which have all contributed into making each Incase product a must-have for people who are always on the move.

Fairey shares, "The artworks that comprise my series for Incase all overtly or sublimely reflect the concept of Peace. Peace seems like a simple idea, but evidence of its fragility is far too visible. I believe peace, beauty, and harmony are not only related, but intertwined. Visual symbols of peace manifest similarly in many different cultures, transcending language and reminding us of the basic loves and needs we all have in common. Peace is a struggle, but whether the images are ornamental, hopeful, or cautionary, this series promotes harmony."

Given its mission to provide a better experience for its clients through good design, Incase has consistently come out with exciting new products that perfectly showcase the brand's highly-innovative designs. Aside from being a practical mean to protect one's gadgets, Incase products also help make life simpler for everyone given its knack for intuitive functionality for a fully integrated mobile experience.

Check out the Incase x Shepard Fairey collection at Bratpack branches in Greenbelt 5, Alabang Town Center, Robinson's Ermita, One Archer's Place, Robinsons Magnolia and Shangri-La Mall.

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