Saturday, March 9, 2013


American Eagle Outfitters, Inc. (NYSE: AEO) is expanding its international retail presence with a series of retail stores throughout the Philippines with the first store being at Bonifacio High Street. The company has signed a multi-year retail license agreement with the Suyen Corporation, a leading retailer and franchisee that operates approximately 744 stores in the Philippines, as well as 126 franchised stores in the country.

Coinciding with the store opening last February 28, American Eagle Outfitters also launched its Light & Bright Spring Collection. The collection continues to build on the idea of individual style and the spirit of the individual. The assortment is light & bright with pops of neon, airy fabrics, and new prints. As always denim remains the foundation of the brand and is seen in pants, shorts, jackets and even dresses this spring.
For the AEO girl, light & bright is seen through neon colors and faded sorbet bottoms. Favorite pieces like the pleated skirt show off a high low hem that is perfect for the season and feminine details like eyelet and ruffles can be seen in tops and bright dresses ideal for spring.
Light & bright carries through the collection for the AEO guy this season too. Colored bottoms are a key idea in both shorts and pants, especially washed neons and other brights for a worn in, casual look. Neon also makes at statement in woven shirts, graphic tees, and some new lightweight spring sweaters.
The Aerie* collection is feminine and flirty this season with sexy little details like flowers, lace and ruffles. Valentine's Day is a key theme in the collection with sexy yet pretty bras and undies in soft pastels, grays and whites with sheer and lace accents. Jackie and Jennifer, two new hidden underwire bras are also introduced this season.

American Eagle Outfitters is located at Bonifacio High Street at the former Dimensione building.
Like American Eagle Outfitters Philippines on Facebook and follow @AEO_PH on Twitter!

Here's what I wore to the store opening:
SM Accessories cap
Forever21 top
Springfield tie
Salsa jeans
Converse camo Jack Purcells

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 77 countries worldwide through its websites American Eagle Outfitters and Aerie merchandise is also available at approximately 48 international franchise stores in 14 countries For more information, please visit

*About Aerie
In 2006 American Eagle Outfitters launched its second brand, Aerie. Aerie began as undies, bras and dormwear to complete the AE girl's wardrobe. What began as a small side brand has grown into something much bigger. Currently there are 158 Aerie stand alone stores in the US and Canada and has also gone international as a shop in shop concept in many stores.

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