Friday, April 5, 2013


Yes, I think we have established that a long time ago. He has a Burberry model of a son, Victoria Beckham, and he's the most (and still is) popular soccer player in the whole world. And just when we thought that this guy can't go anymore cooler than he already is, in comes the climacool® Revolution running shoe.

The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas' latest TV commercial.

The benefit of 360° ventilation is highlighted in the new climacool® launch film directed by Nathan Price and developed by 180LA which shows David Beckham on a run in the summer heat.

New ventilation channels across the outsole and the use of climacool material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of Php6,895.

See adidas' latest TV commercial below as Beckham enjoys a cool and ventilated run in his climacool® Revolution.

For more information on adidas Running, please visit, adidas' social media news room or follow on Facebook.

1 comment:

  1. Commercial would have been better if he was shirtless. HAHA :)) COOL SHOES!