Thursday, May 2, 2013

BO'S: PAYING HOMAGE TO LOCAL COFFEE

I used to think of myself as a coffee lover. A Philippine coffee lover to be precise. And if you ask me when was the last time I had a cup, I can straightforwardly say "Just this morning." After all, aren't those heavily advertised instant coffee that we mix every morning from the Philippines as they claim to be?

Now just recently, I realized that I'm not the lover of coffee I thought I was. I'm just a regular coffee drinker. I think a coffee lover is someone who doesn't rely on sugar to make the whole coffee-drinking experience "sweet." He doesn't need a grande to be satisfied... a waft and a cup is enough.

I happen to be the opposite of all these.

Now on top of everything that you just read, there's also the question of drinking "authentic" Philippine coffee. Bo's Coffee is one of those several proudly Filipino brands that aim to continue and showcase the best of what the country was once known for, Philippine coffee.

Bo's Coffee is inviting everyone to try out their Single Origin Arabica beans. Sourced from Benguet, Sagada, Mt. Matutum, and Mt. Kitanglad and roasted to perfection by artisan roasters, these coffee beans also reflect the vision of a brand that dreams of putting Philippine coffee back on the map.

Aside from Philippine Origins, the brand is also looking to heighten its customers' experience by providing a Pour Over demo in select branches.

The Pour Over Method requires a steady hand, a brew bar, a V60 cone, a swan kettle, a weighing scale,

and precise water and temperature measurements in order to produce...

…a flavorful cup of coffee. It's also a delight to to watch the barista do the whole process.

"The Philippine Origins product line is a celebration of the country's culture and its great coffee," Bo's Coffee President and founder Steve Benitez said. "All of our beans underwent a rigorous cupping process in order to make sure that our customers will get only the best from us."

What's fascinating about these Single Origin Arabica beans is that it enables coffee lovers to get to know the featured places in a different way through its flavor profile.

Sagada, for example, has a sweet, nutty, and well-blanaced taste, with hints of chocolate and fresh tobacco. Benguet, which is near Sagada, is also well-balanced, with herbal notes. Mt. Matutum, which is located in Mindanao, features a berry-like and spicy taste, and Mt. Kitanglad, which is also in Mindanao, is perfect for coffee drinkers who are looking for something light and nutty, with a hit of floral undertones.
These Single Origin coffee beans are available at the following Bo's Coffee branches: Bonifacio High Street, Glorietta 5, SM Mall of Asia, Newport, Galleria, SM North EDSA, NAIA1, Jupiter Makati, Solenad, and Megamall.

The Philippine Origins beans are available at the following Manila branches: Bonifacio High Street, Glorietta 5, SM Mall of Asia, Newport, Galleria, SM North EDSA, NAIA1, Jupiter Makati, Solenad, and Megamall.
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Bo's Coffee is a proudly homegrown specialty coffee brand, and since 1996, it has grown to include around 56 outlets strategically located in Metro Manila, Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo, Bohol and Tacloban. For more information, log on to www.boscoffee.com

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