Created by women for women, #mygirls is about providing inspiration, support and motivation through the sharing of real stories of real women through multiple touch points, to encourage Southeast Asia girls to go all in for their sporting passions.
adidas teamed up with local ambassadors from across the region - Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena Nurcahya (Indonesia) and Nguyen Thi Kim Dung (Vietnam) - bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls or in their individual pursuits.
#mygirls for Southeast Asia kicks off with the release of the Fall/Winter FW13 women's training collection. The first phase is themed around the girls' love for dance, and the campaign will be launched across the region on 1 Spetember 2013 supported by Retail, PR, digital and online activations through adidas' Facebook page. #mygirls for Southeast Asia is set to launch simultaneously in Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam.
Visit adidas on Facebook for more exciting news and updates!