Thursday, September 5, 2013

LOOKBOOK #123 - SCOTT SUMMERS | VICTORINOX, KEEPING IT KLASSE

My #flashaviators has been getting a lot of attention more than me. Haha.
HYPE on Lookbook
Now I understand why Cyclops gets all the stares.
Photos by Jepoy Canaria
Zara jeans | Zara belt | Team Manila collared shirt
Keds sneakers | Kenneth Cole watch | Ray-Ban flashlens aviators
On a side note, today was the busiest I've been balancing both my blogger and professional acts. But I made sure to pull the right guns exactly right where and when I needed them. Felt like a human swiss knife. And speaking of swiss knives (there goes the segue), I attended the Victorinox Klasse card launch a few nights ago at Oz Bar, Holiday Inn. With the above bordering on very casual, I added a blazer to the whole ensemble, changed into a different (but same print) pair of shoes and tucked my shirt in for good measure.

I also had a haircut before going to the event.
Zara jeans | Team Manila collared shirt | Topman blazer
Traffic shoes | Kenneth Cole watch | Ray-Ban flashlens aviators | Zara belt
Yes, I was ready for what the night has to offer. Again, like a human swiss knife.

As guests discovered the culture of the Swiss though food, the regaling continued with a gallery of Victorinox products and iconographies which told more of the Swiss culture and several significant Philippine-Swiss relations over the centuries.

Victorinox introduced itself with a toast followed by a few words from Primer group of Companies' AVP, Darwin Banez, by welcoming the esteemed guests with a toast. The event's guest of honor, Swiss ambassador Ivo Sieber graced the event and shared kind words about the longstanding and amicable relations between our countries.


Finally, highlighting the program was the launch of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are:

  • Invitation to private selling events and exclusive Victorinox events such as product launches and parties
  • 20 percent discount on cardholder's birth month
  • Quarterly privileges with partner establishments
  • Promotions exclusive to the card holder
As the night's special guest, Ambassador Sieber was called on to the stage once again to be dubbed as the Klasse card's first honorary member.

An ultimate and global provider of sophisticated and reliable lifestyle products, Victorinox has undeniably brought pride and utmost recognition to its homeland. Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation —all of which are distinct marks of the Swiss culture, embraced by the whole world to this very day.

About Victorinox
Victorinox products are conceived, designed and built to accompany us all through life. Purposeful, reliable, their functional esthetic appeals to our rational side. But they also conquer our hearts in the sense that they seem always to deliver more than we expect of them. Whatever your particular selection —from high quality Victorinox household and professional cutlery to precision Swiss-made timepieces; from our fashionable, functional apparel and rugged travel gear to our unmistakable fragrances —each Victorinox product embodies the spirit of legendary Original Swiss Army Knife. Emerging from Karl Elsener's cutlery workshop in 1891. It remains to this day an Icon recognized the world over a symbol of quality, functionality and continuous success.

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