Wednesday, October 2, 2013


You know that Dolce & Gabanna guy? Well he has a name (which I just learned earlier today in my e-mail) and he's coming to the country this month to headline SM Men's Fashion biggest campaign to date.

Internationally renowned british male supermodel David Gandy is slated to walk for SM Men's Fashion at the Philippine Fashion Week S/S 2014 this October alongside the brand's already recognizable endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.

A real fashion coup, Gandy's partnership with SM Men's Fashion has created a buzz in recent months, with speculations of his arrival to Philippine shore being a hot topic among fashionistas and netizens all over the country —even before this announcement was made. "Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men's Fashion, and we invite everyone to stay tuned to our future campaign, where our latest endorser will exemplify how it is to be a sensible and stylish man of the modern times," says Ayen Florendo, SM Men's Fashion assistant vice-president for marketing.

For more on this collaboration, like SM Men's Fashion and The SM Store on Facebook and follow @sm_mensfashion and @thesmstore on Twitter.

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