Monday, October 14, 2013

PLEDGE HANDS TO SAVE LIVES

I deliberately didn't mention the most important thing I did before proceeding with the main activity in my previous entry because I think it deserves a separate post.

Keeping the "two happy birthday song rule" in mind, I washed my hands. It's that important. Very.

So what's the proper way to wash our hands? Check the guide below especially #3.

Unilever, the world's leading Personal Care company, once again mounts this year's celebration of Global Handwashing Day with a reinforced campaign to improve the health of more Filipinos. Unilever aims to do this by reaching out to as many as 3 million Pinoy children, teaching them how to properly wash their hands with soap.

This massive effort is Unilever's response to the challenge of this year's Global Handwashing Day, a worldwide movement that promotes proper handwashing with soap as the most simple, yet effective means of killing disease-causing germs. Unilever has remained the leading advocate of Global Handwashing Day's mission of educating children all over the nation on good health and hygiene.

In just two years, Unilever has already taught more than a million children this life-saving habit, but its staunchest proponent of Global Handwashing Day's goal is to reach out to three million more this 2013.

"Children are the primary target of this campaign because of their exposure to harmful bacteria that pose serious threats to their health. So many suffer from preventable diseases, this is why we believe that we should teach more and more of them to wash their hands regularly and properly," said Chito Macapagal, Unilever Vice President for Corporate Affairs.

Every year, countless children under the age of five are at-risk of contracting Hepatitis A, Influenza and Measles. These are just some illnesses that may be prevented by proper hand washing. "The more kids we teach the proper handwashing technique, the more lives we will save," added Macapagal.

Unilever also encourages everyone to take part of this advocacy by pledging and volunteering online. with its online platform: www.pledgeyourhands.com, everyone can sign up to pledge to teach one kid - may it be their student, their daughter or niece, proper handwashing and even taking it further by volunteering with friends to one of the many school and community handwashing tours. With the help of more supportive Filipinos, the advocacy may be bigger, touching and saving more lives.

To date, over 200 million have taken part in Global Handwashing Day's efforts in 100 coutries around the world. "There is much more we can hope to accomplish in the Philippines," said Macapagal. "Unilever and our partners will keep fortifying our efforts to uplift the Pinoy quality of life. This bright future will be built by healthy, happy kids with clean hands."

This year's campaign will kick off with a commitment event on October 18, 2013 at the Aurora Quezon Elementary School in San Andres Manila. Attending will be representatives from Unilever's global partner UNICEF, and its local partner agencies from the public and private sectors: the Department of Education, the Department of Social Welfare and Development, the Depart of Health, Philippine Public Health Association, Fit for Life, the Knowledge Channel and the Manila City Government. With these partners, Unilever will be able to mount the most resolute Global Handwashing Day celebration in Southeast Asia.

So what are you waiting for? Pledge your hands now and help save lives.

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