Remember when MTV was all about just the music?

Now think about shoes.

With these two in mind, Res | Toe | Run came with up with Music Kicks, A Feeture Film Competition.

This one-of-a-kind contest engaged students from all corners of the metro with an eye for art and a passion for fashionable kicks to let out their inner geniuses.

The results? Unique, riveting, and creative short films told from the perspective of one's feet.

Here are some group selfies photos from the event and the winning entries:
Ana Gonzales, Christine Liwag, Catch G. and Sarah Tirona
this time with Primer Group of Companies' Ean Sanchez

In keeping with the digital times as well as to add spice to the competition, the final results were based on the results of online voting. Starting last September 16 until 27, students, school faculty members, friends, and families were allowed to help their teams win the title by watching and voting for the video entries through Res | Toe | Run's Facebook page.

According to Dale Camandang, Marketing Communications Officer for Res | Toe | Run, "Besides being a creative outlet, the contest enabled the youth to realize that incredible things can happen when they get to work on something they all enjoy, and eventually get the just rewards that they all deserve."

All the hard work of the artistic mavens paid off during the two-day culminating event as Res | Toe | Run held one heck of an exciting musical event at the Trinoma Mall Activity Center.
Each of the entries were graded by esteemed professionals in the field of creative, advertising, television, and film. The panel consisted of Mr. Raoul Floresca, AVP for Marketing Services Division, Primer Group of Companies, Ms. Joy Austria, Res | Toe | Run Brand Manager, Mr. Sid Maderazo, TV Commercials Director and Post Production partner at 88storey Films / Central Digital Lab, and Mr. Steve Vesagas, CEO, Revolucion Media Group and Producer of the critically-acclaimed movie, On The Job.
Using an official track provided by Res | Toe | Run, participants were tasked to create a three- to four-minute video highlighting any of the following shoe brands carried by the shoe store and based on the criteria of originality, cinematography, editing, sound design, and social media research, three schools emerged victorious.

On third place, winning Php50,000, are the representatives of DLSU.

On second place, winning Php70,000, are the representatives of CSB.

And the Grand Prize winner of Php100,000, APC!

Both student-representatives and their schools received cash and gift certificate awards.

Res | Toe | Run's Music Kicks Feeture Film Competition was presented in part by the Primer Group f Companies, Kickers, Sanuk, DC, Native, Boxfresh, Tretorn, Supra, Shulong, Fitflop, Columbia, and Roxy. The event was also co-presented by Ayala-Trinoma Mall and supported by Tokyo Tokyo. For more information, like Res | Toe | Run on Facebook and follow @ResToeRun on Twitter.

About Res | Toe | Run
Res | Toe | Run is the country's first and only restaurant-inspired multi-brand shoe shop: a Shoetopia for Shoeaholics, designed to satisfy one's infinite appetite for shoes. The product mix is divided into 3 categories:

RES represents the comfortable casual footwear line; TOE is composed of toe-flaunting sandals and flip-flops; RUN is made up of active and athletic-inspired shoes.

Res | Toe | Run is bringing into the country a whole new world of shoe shopping experience with its wide array of heritage and alternative footwear brands.

Res | Toe | Run is owned and operated by The Primer Group of Companies, Asia's next retail giant.


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