Saturday, November 30, 2013

BOXFRESH PARTNERS UP WITH THE WAREHOUSE PROJECT

After nearly 25 years of dressing DJs and ravers alike, Boxfresh is proud to announce that they are the official fashion sponsor of The Warehouse Project 2013.

A brand with humble market stall beginnings and strong London roots, Boxfresh has been an original bastion of British streetwear and a brand that has always been associated with music, youth and culture since 1989.

2013 sees the iconic streetwear brand join forces with the some of the most prolific events in the global clubbing calendar including the official sponsorship of London festival Lovebox, the ‘Before Monday Comes’ campaign with dance DJ Dismantle and now, The Warehouse Project.

Since its birth in 2006, The Warehouse Project is now considered to be one of the most exciting and prominent music events in the UK, for which tickets are extremely sought-after.

In 2013, running for 12 weeks from September to New Year’s Day, 28 highly anticipated nights will dominate Manchester’s nightlife and be the talk of the UK. Year after year, The Warehouse Project attracts the most compelling and progressive names in music. Previous acts have included Sven Väth, Aphex Twin, Pete Tong and Erick Morillo, De La Soul, Happy Mondays, Jamiroquai and Dizzee Rascal. This year’s lineup is no exception with the likes of The Chemical Brothers, Prodigy, Rudimental, Andy C, Hot Chip, Toddla T, Major Lazer, Annie Mac, Diplo, Shy FX and many more (full line-up below) meaning tickets are selling out in record timing.
www.boxfresh.com

See the full line-up after the break:

NOVEMBER - DECEMBER ANNOUNCEMENTS

Have an exciting and productive weekend with these line-up of activities:

Swap with Samuel & Kevin!
Follow S&K on Facebook | Instagram
Join BreakMySpell's Mikki Galang for a Makeup Workshop for a Cause this weekend! For only Php300, attendees can get samples, regular sized products from NIVEA, ZA Cosmetics and L'Oreal Paris and a 4-hour paint-and-play activity. 100% of the total sales from this activity will be donated to the victims of Typhoon Yolanda.
Visit www.breakmyspell.blogspot.com for more details!
Get a chance to meet Mega Fashion Crew 3 Reloaded hosts Allison Harvard and Suki Salvador!

In other equally exciting news,

The SM Store and MasterCard is giving away VIP Travel packages to Resorts World Sentosa Singapore and a chance to experience Universal Studio Singapore in the palm of your hands!
Join The SM Store online community
Facebook | Twitter | Instagram | Pinterest | Youtube
Get this holiday beauty case for every Php300 purchase of Godiva products at WATSONS.
Follow Godiva on Facebook | Twitter | Instagram

Thursday, November 28, 2013

PRESTIGE BRANDS PHILIPPINES BAZAAR 2013

Catch the best fragrance deals and indulge in some of the most unforgettable gifts this season from perfume brands like Banana Republic, Gap, Bebe and bestsellers like Katy Perry, Justin Bieber and more!
Open from 10am to 7pm, Mondays to Saturdays until December 20, 2013 only.
Major Credit Cards accepted.

Happy gift shopping!

Wednesday, November 27, 2013

LOCKED AND LOADED

Experience is the best teacher.

I realized that when my brother called me one morning to borrow my Travelon bag for one of his daily work trips. Initially, I wondered why out of all the bags I owned, why my Travelon? It dawned on me that a few years back, his messenger bag was slashed (you know the rest of the story) while riding a bus to work. The Anti-Theft feature of the bag probably sealed the deal.

Why Travelon? Because aside from your valuables securely locked inside the bag, it's loaded with a lot of features too!

To give you an overview of what these Anti-Theft bags from Travelon are, watch this video:


Travelon was founded in 1978 as Travel Caddy, Inc. From its humble beginnings of 11 employees and 10 products, Travelon is now a worldwide leader in travel accessories with offices in key cities around the world. Commited in making Travel Easier for its customer, Travelon has designed hundreds of innovative products and accessories aimed at addressing all kind of traveling needs.

Travelon is one of the first to develop the micro digital scale to allow its users to enjoy traveling without having to worry about paying more for excess luggage.

Travelon Digital Micro Scale
The days of big, bulky luggage scales are over. At 3 ounces, the Micro Scale is quite possibly the smallest, lightest weight scale on the market. Weighing a bag in less than 2-3 seconds makes it the fastest scale available.
In 2001, Travelon also introduced the neck wallet in response to the tighter security procedures implemented in airports after the 2001 World Trade bombing. This neck wallet conveniently keeps in one place and within easy reach the traveler's immigration requirements such as Passports, Identification cards and tickets.

ID & Boarding Pass Holder
Simplify airport security clearance with the ID and Boarding Pass Holder. It hangs securely around your neck or over your shoulder and features slots for your ID, passport, and boarding pass. Your documents are ready for presentation. A hidden rear pocket offers extra space for currency, receipts, or other travel essentials and the mini pen is ready when you need it. Made from soft, supple leather.
In 2010, Travelon ventured into the development and manufacturing of Anti-Theft products in response to the increasing rate of theft (including RFID theft) around the world. Now 3 years later, Travelon boasts of a wide array of Anti-theft products ranging from bags, wallets and passport cases.

Tuesday, November 26, 2013

CRIZAL TRANSITIONS CINEMAJAM, MOVIES | MUSIC | AND MORE IN A NEW LIGHT (TICKET GIVEAWAY)

Crizal Transitions, the world’s leading Photochromic lens capable of adjusting to any lighting condition, shines a bright light on the metropolitan cultural scene, as it hosts Crizal Transitions Cinemajam, the first ever outdoor movie marathon and  music festival in the Philippines, on November 30, 2013 at Event Circuit Makati.

Crizal Transitions Cinemajam brings together some of the country’s top bands, two special movies, and a host of exciting activities. Crizal Transitions Cinemajam sees the arts and celebration in a different and changing light, as it ushers guests through the unique experience of shifting perspectives—a fun afternoon fair  segueing into a sunset music festival, capped with an evening movie marathon and after-party concert.

Two movies, “Love, Actually,” and “Limitless,” will highlight Crizal Transitions’ message of “Seeing life in a bright light,” offering viewers different, enlightening takes on loving and living.


Bamboo, Itchyworms, Callalily, Moonstar 88 and GraceNote, will create a sunset symphony of sound and sensibility as they render their special brand of rock and indie pop.


A windfall of exciting activities gratifies the senses. A free vision screening in the Optical Village section will check guests’ eyesight. Thrill-seekers can choose among karting, bungee jumping, skating and kite-flying for their kicks. Games and raffle prizes await lucky guests


Tickets are available from Ticketworld at Php 1,350. Proceeds of the event will benefit the children of the World Vision Foundation. Get two (2) free tickets with every pair of Crizal Transitions.

About Crizal Transitions
The number one photochromic lens in the world, Crizal Transitions gives wearers the clearest vision possible with its excellently balanced lenses that provide the right amount of light, from clear indoors to dark in the brightest sun. Through Essilor technology, the lenses are designed to continuously adapt to changing light, providing optimal vision for the wearer.

Unlike ordinary clear lenses, which are fixed, Crizal Transitions are smart lenses that automatically adapt to changing light, providing the eyes with the right amount of shade for the clearest vision under any lighting environment.

By optimizing the amount of light the eyes receive, Crizal Transitions reduces glare, eye strain and fatigue, enhancing and protecting one’s vision. Crizal Transitions are designed to counter smudging and the effects on the lenses of water and dust. They are scratch-resistant and anti-reflection.

“Crizal Transitions lenses adapt automatically to changing light conditions, always the right tint for comfortable vision any time of the day, indoors or out added Dr Emelita Roleda, General Manager.”

The lenses feature fast fade back speed, 100 percent UVA and UVB protection and E-SPF 25, the newest global index for the sun’s UV protection.  They are suitable for any ages, including children, and are designed to be compatible with most prescriptions and frames. Crizal Transitions lenses are available in gray and brown. They can be worn by those using eyeglasses or sunglasses.

Crizal Transitions lenses are available in all optical clinics in the country.

About Essilor
Essilor is a global company designing and manufacturing top-quality lenses for clearer vision and eye protection. Its wide range of products is available in 100 countries, operating 19 plants and 390 prescription laboratories and edging facilities around the world. Essilor’s mission is to provide every individual in the world with the access to lenses that meet his particular vision requirements. It allocates more than 150 million euros a year for research and development to bring more revolutionary eyecare products to the market.


GIVEAWAY ALERT!!!
Now you too can have the chance to experience what Crizal Transitions has in store for you this November 30, 2013 at the Cinemajam!

I'm giving away 5 tickets to 5 lucky readers (1 each) who will comment on this post. Just express your excitement about Crizal Transitions Cinemajam (the bands, movies, activities, etc...) and that's it. Easy as that. Don't forget to include your email address and Twitter handle after your comment.

I'll accept comments until November 28, 2013. I'll announce the winners on the morning of November 29, 2013. Good luck!

AIRASIA ZEST ROLLS OUT PISO FARE PROMO

AirAsia Zest’s anticipated Piso fare is back again, this time in conjunction with promo seats available throughout AirAsia and AirAsia X’s extensive route network throughout the region and beyond.

AirAsia Zest Piso seats are available for booking at www.airasia.com from today until 1st Dec 2013. Guests will be able to travel from 5 May 2014 up to 31 January 2015 with all-in promo seats starting from as low as Php 353.92 for one way including applicable taxes and fees.
Many domestic destinations such as Manila to Cebu, Tacloban, Cagayan de Oro, Davao, Kalibo (Boracay), Puerto Princesa (Palawan), Tagbilaran and many others are featured in this Piso Fare promo including direct flights from Cebu to Davao, Cagayan de Oro and Puerto Princesa (Palawan).
Joy Caneba, Executive Vice President and Chief Operating Officer of AirAsia Zest said, “Now is the perfect opportunity for our guests to connect from many places conveniently as we continuously add new routes and increase frequencies into our network. Exciting deals also await those who would like to travel overseas with promo fares from our Manila and Cebu hubs to various international destinations.”
AirAsia Zest is also offering promo fares for international routes from Cebu to Kuala Lumpur and Manila to Kuala Lumpur, Kota Kinabalu, Miri (Malaysia), Macau, Incheon and Shanghai from as low Php461 one way and including applicable taxes and fees.

Promo seats via AirAsia hubs operating in Kuala Lumpur, Penang, Johor Baru, Kuching and Kota Kinabalu are also available in line with Visit Malaysia Year 2014, as there will be many international travellers who will arrive into Malaysia.  International destinations featured in this AirAsia regional campaign also include Singapore, Jakarta, Bandung, Bangkok, Hatyai, Surat Thani, Phnom Penh and many others.

AirAsia X is also offering low fares on long haul routes, which include newly launched destinations of Nagoya, Adelaide, Male, Colombo and Busan. Guests on AirAsia X flights may book online and enjoy prices from as low as Php2,197 on economy and Php9,087 on premium from Kuala Lumpur.

“AirAsia Zest’s new direct flights from Cebu to Kuala Lumpur starting December 1 will enable travellers from Visayas region to as far as those from Mindanao via our daily flights from Cebu to Cagayan de Oro and Davao to take advantage of this promo fare and benefit from AirAsia’s vast network across all Asean countries including China, India and Australia,” Caneba said.

Monday, November 25, 2013

WHAT'S HOT: PASTEL HAIR

Is pastel hair a thing? I know I've seen a couple of billboards along EDSA of retail giants with their models sporting pastel hair (and their latest collections, of course) in the past months thinking it's just for shock value. It made me look. I thought that was the achievement the statement was aiming for. Look.

When I think of pastel, I think Instagram-popular macarons. And clothes (the shade tends to make me look younger). Now pastel hair? If I was in a cosplay convention or better, Japan, then I guess it's alright.

Now, waking up this morning to "shocking" news at the AMA's (Kesha is not her "usual" self) has brought me the answer I'm looking for this post's opening question.
Photos from Just Jared
It's legit. Pastel hair is a thing.

SM City North EDSA and its partner brands from Watsons established that last November 16, 2013 via the We Love Pastel Fair.

Here are some photos from the launch:

RIVER ISLAND NOW IN THE PHILIPPINES!

UK High Street brand River Island is now here in the Philippines! Finally.

Opening its first store in SM Aura Premier and another one soon at Glorietta 5 which will exclusively carry the Rihanna for River Island collection, the brand explores elements of classic masculinity and directional features combining elements of chic sophistication, high quality detailing and statement separates creating a balanced yet unique Autumn/Winter 2013 collection for the men.

Keywords: Burnout, Dazed, Eastern Promise, Heartlands, Stardust and Thin White Duke. To give you a better idea of the collection, Burnout harnesses the spirit of 90s American Grunge (think Kurt Cobain) and for the most playful of looks, Dazed has the Safety Orange Duffel Coat as its hero piece of the collection.

This Autumn/Winter 2013, River Island continues to stay true to its roots by providing an exciting and coherent range which pushes the boundaries and adding a twist on the current season's looks. Unique hero pieces are found throughout, and a fusion of the season's most directional and eye-catching trends come together in an outstanding and very wearable collection for the ladies.

Ladies, take note: Mash Up, Bauhaus, Modernist, Supernova, Workhouse, Mono and Teen Spirit.

Follow @RiverIslandPH on Instagram for a chance to win a Php10,000 worth of shopping spree come its opening day at SM Aura Premier.

Sunday, November 24, 2013

URBANEARS HUMLAN IS NOW AVAILABLE IN THE PHILIPPINES!

Humlan is a brand new concept in headphones from Urbanears. Just like your favorite T-shirt, Humlan’s headband and ear cushions can be removed and thrown in with the wash.

Your listening experience is guaranteed to be fresh and clean, even if the music you listen to is not. Because Humlan belongs to the Urbanears family, it also comes with some handy features like the ZoundPlug for instant music sharing and a microphone and remote for picking up calls and hands-free talking.

About Urbanears
Based in Stockholm, Sweden, Urbanears makes headphones that fit your everyday life. Supplying the perfect listening device for anyone with a pocket full of music and a wish to make the most of it, Urbanears models are designed to optimize sound and captivate self-aware customers by matching preferences in size, style, design, function and relation to music. Other companies may try to emulate the brand, but Urbanears is the original in colorful headphones.

Urbanears Humlan is P2,250. It is available at Astrovision, Automatic Center, Avant, Beyond The Box, Bratpack, Buzz, Complex, Digital Hub, Digital Walker, Egghead, Electroworld, Gadgets in Style, Gui, iCenter, iGig, iStudio, Mobile 1, Power Hub, Power Mac Center, ROX, Switch, Technoholics, Toby’s Arena and Urban Athletics.  For more information about the product, visit http://www.facebook.com/digitstrading or follow us at https://twitter.com/digitstrading.

Saturday, November 23, 2013

LOOKBOOK #133 - NEVER BETTER

Looking comfortable in my sneakers and elbow patches at the park, this is me projecting what I'd probably look like and where you'll see me most of the time when I hit the big 5-0.
HYPE on Lookbook

An old guy living the rest of his life in picturesque Japan*. That's where I want to retire. Or at least somewhere cold so that I can still pile on the layers and be stylish and comfortable at the same time.
*this is not Japan

That is, if things continue to get better.
New Balance suede sneakers
Uniqlo cargo pants | Ray-Ban frames | Memo white button downs | Giordano shirt
New Balance sneakers | Terranova socks | SM Accessories watch | Nick Automatic cap
Still on the topic of things getting better, here's a big shout out to the awesome duo of NICK AUTOMATIC. Congrats for completing another cycle of 365. Stay awesome!

Friday, November 22, 2013

KRIS AQUINO TALKS ABOUT FAMILY TRADITIONS, GIVING GIFTS, AND WHY SHE LOVES CHRISTMAS SHOPPING AT THE SM STORE

Like all families in the Philippines, which is said to have the longest Christmas celebration in the world, the Aquinos have their own special way of celebrating Christmas. 

“It’s our Christmas tradition to have Mass together on Christmas Eve,” says Kris, the youngest daughter of icons of democracy Ninoy and Cory Aquino, and a celebrity in her own right, who is considered the Queen of all Media. “When Mom was alive, it was at Times Street and Father Arevalo would be the one to say Mass. That was our family’s Christmas celebration until she passed away.” 

Since 2010, however, the Aquinos – Kris, sisters Ballsy, Pinky, and Viel and brother Noy and their families - have been having their get together at Bahay Pangarap. That’s, of course, because her brother Benigno Simeon Aquino III is the President of the Philippines. “It’s a time for family,” says Kris, who is the face of the I Love Christmas Shopping at SM campaign. “It’s Mass, dinner, gift giving, then others go to their in-laws.”

She adds that every year since 2010, she has had an entry to the Metro Manila Film Festival.  Premiere nights, however, are usually held on December 24 and she usually has to rush to the family dinner.  But “God is good, they adjust the time to wait for me to arrive.” Now that she has her own family, she and her kids have their own tradition – traveling after the MMFF awards night. In 2010, they spent the holidays in Singapore; in 2011-2012, it was New York; 2012-2013 in Los Angeles and Las Vegas.”         

This year, “the awards night is on December 27, so we plan to leave on the 28th.  It will be hopefully London this time, but if my sisters have their way, it will be Japan so we will all be together.  But the kids want London, so we’ll see.” Here, Kris shares with us her thoughts on the joys of Christmas, gift giving, and why she loves holiday shopping at SM.  It reveals a side of her rarely seen – her love of family, her incredible sense of organization, her generosity.

Gift giving is an essential part of Christmas.  How do you prepare for this? What gifts to do like to give?
“Christmas is a time when you can show the people important to you what they mean to you.All my pamangkins have grown so they appreciate cash or GCs.  I have been giving SM GC’s for many years because you can use it in the SM Store, and SM Supermarket. They are happy they can use it in so many stores. It’s a joy to receive SM Gift Certificates. I also like to give them gadgets.” For my inaanaks, it’s also gadgets and GCs. For my friends who are rather wealthy, I donate in their name.  I have a special card designed where I tell them I gave to a charity in their name.For those who work in my shows and movies, I give gift certificates talaga. Last year, I also brought 8 chosen staff to a trip to Korea – 5 from Kris TV and 3 from my teleserye. Those memories will really last.I also prepare Christmas baskets for the friends of Bim and Kuya Josh. These have candies, little toys, and are beautifully packaged.For teachers, coaches, trainers, banks, I prepare a beautiful basket of my favorite products, much alike a supermarket and bathroom collection.” 
 What about your kids?
“With the kids, I’m so guilty of the fact that every week is Christmas.  I am lucky that they are very kind and happy for everything they have. Bimby nags me to ‘save your money, Mama.’  Kuya Josh always asks for money to give to everybody because it is his joy to share – from the drivers, the PSGs, the yayas, those in school.  He is super happy when he does that.”
 Do you think that sharing with the less fortunate is an essential part of Christmas?  How do you do this?
“Yes, of course. Because of Kris TV, Kim Chiu and I learned that gift giving is really for kids. We like less fortunate kids to be happy, and work on this.We are also preparing lots of Noche Buena packs with Ryza.  We hope that these will reach many people. I’ll also course some through Red Cross for those in evacuation centers.I feel that we are comfortable all year round, so it’s really our turn to do our share to make others happy for Christmas.” 
 What do you like most about shopping at SM?
“I liked the styling in the ads, and I’ve been wearing their accessories non-stop. I also like the blouses, which are delightfully on P800-900, but super pretty. I’m so proud of that.I also like buying gift certificates in bulk for gifts. These are gifts that will be appreciated as you can buy from many stores with these.”
Please share with us your thoughts on Christmas and SM.
“It’s not hard to endorse SM as it such a part of Philippine culture. The only difference for me is that there is an expectation that everything I am wearing is imported an expensive. That’s our goal with Liz (Uy) that every time I say thank you to SM, what I am wearing will elicit a wow because it’s so put together, looks expensive, and yet affordable for everybody.  And that’s what I am looking forward to, to make it aspirational yet reachable. I’m proud to be representing SM and to let everybody know it’s really fun to shop. Why is it fun to shop? Because you won’t run out of money, and really get good quality.”

Join The SM Store online community Facebook | Twitter | Instagram | Pinterest | YouTube

Thursday, November 21, 2013

PHOTOLAB NOW OPEN IN TEAM MANILA SM NORTH EDSA

Photolab is expanding guys! There are already two near my area! (The other one's in Trinoma.)


Wednesday, November 20, 2013

ONE MILLION LIKES AND COUNTING: RESORTS WORLD MANILA'S FACEBOOK PAGE CONTINUES ONLINE THRILLS

More than 90 percent of Filipinos are on Facebook. Widely considered as the social networking capital of the world, over 30 million of the country’s internet users have turned to Facebook to catch the latest updates on just about anything, from sports and entertainment to lifestyle and current events.

Providing nonstop thrills, Resorts World Manila (RWM) lets the online community in on what’s happening in and around the country’s premier lifestyle hub through the popular social media site. The integrated resort’s online platform recently reached a milestone when RWM’s Facebook fan page reached 1 Million ‘likes’.

By topping the 1 Million mark, RWM has earned the most ‘likes’ from fans than any of its counterparts in the integrated resort industry worldwide. The interactive fan page sets up a hub where guests and members can participate in different happenings inside the country’s prime tourism hotspot.

With regular updates about its offering of world-class entertainment, exciting events, delightful dining deals, splendid shopping options and limitless lifestyle choices, RWM allows its guests to experience ultimate thrills one share, one like, and one post at a time.

RWM presents many ways to thrill. The overwhelming support from its online followers has inspired RWM with 1,000,000 reasons to thrill its guests even more.

To know more about RWM visit www.rwmanila.com or like their official Facebook page at www.facebook.com/rwmanila or follow them on twitter @rwmanila.

Tuesday, November 19, 2013

LOOKBOOK #132 - COLD, INDEFINITELY | SKECHERS X MARK NASON

This is my response to the cold weather. And the hot. Manila climate, in general.

Comfort at its finest.
HYPE on Lookbook
Adding extra comfort to an already comfortable ensemble is this Mark Nason for Skechers pair. Thanks to the Memory Foam which the brand is also known for.
Skechers x Mark Nason
Here's the complete look:
Uniqlo linen shorts | American Eagle Outfitters hoodie
Skechers x Mark Nason lace-ups | Terranova socks
Mark Nason x Skechers is a limited collection and is available only at the following Skechers concept/department stores:
  • Trinoma
  • Glorietta 2
  • SM Aura
  • SM MoA
I'll share more about the collection next time. In the meantime, like Skechers Philippines on Facebook | Twitter | Instagram for more exciting promos and updates.

Monday, November 18, 2013

UNIQLO CONTINUES ITS RAPID EXPANSION IN THE PHILIPPINES

UNIQLO opened its seventh and largest store in the Philippines at SM Megamall last November 15 and is set to open four more before the year ends at Robinsons Place Manila, SM Clark, SM BF Paranaque, and SM Dasmarinas. By August 2014, UNIQLO will hit its nine stores target by opening at SM Southmall, Eastwood City, Gateway Mall, and SM Sta. Rosa.

During its SM Megamall store's media launch last November 12, UNIQLO also announced (aside from its expansion plans until summer of 2014) its support to the relief efforts done for areas devastated by Typhoon Yolanda in the Philippines by pledging Php1 Million in cash and another Php1 Million equivalent in much needed clothing such as t-shirts and innerwear. This assistance will go to the families in need of food, water, shelter and other essentials across the affected provinces especially the hard hit Visayas region.

To date, UNIQLO and Fast Retailing has provided aid for disaster relief, spearheaded youth education initiatives, and established charitable funds from a portion of its sales in the Philippines. Fast retailing stands by its corporate statement - committed to changing clothes, changing conventional wisdom, and change the world.

Spotted at the launch:
Sarah Tirona | Yabu's Denise Cabotage
Stylebible's Jacque De Borja | Rhea Bue
Victor Basa | Kevin Japyoco
UNIQLO, launched in the Philippines in 2012, its first store at SM Mall of Asia in Pasay City followed by five more, at The Block SM North EDSA, SM Aura, SM Pampanga, SM Fairview, and Glorietta 5.

Experience UNIQLO first hand and get your fashion fix at any of its stores nationwide. For more information, visit www.uniqlo.com/ph and like its official Facebook page HERE.

Sunday, November 17, 2013

ADIDAS GEARS UP FOR WORLD CUP WITH COLOURFUL SAMBA BOOT COLLECTION

adidas today launched the Samba Collection, Brazilian inspired football boots aimed at celebrating the vibrancy and exuberance of the World Cup host nation. For the first time ever, as part of the Samba Collection adidas has released a new boot from each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an array of new bright exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.

The Samba Collection launch marks the start of the adidas "All in or Nothing" 2014 FIFA World Cup Brazil™ campaign. The tournament is the world’s largest event and the ultimate platform, where it will be Game On or Game Over for the World’s best teams and federations. The full roster of adidas star players will be involved in the campaign from Leo Messi and Oscar to Dani Alves and Mesut Ozil.

nitrocharge™
nitrocharge™, the energy-retaining football boot designed for the next generation of footballer as worn by Dani Alves and Ezequiel Lavezzi, comes in a new visually striking lime green colourway. As a boot designed for ‘The Engine’, the player who is always running, tackling and relentlessly powering his team, the Samba nitrocharge™ encourages its wearer to go Full on or be Gone. With its unique and highly elastic ENERGYSLING™ around the forefoot supporting sidecut and precision turn movements to sharpen reactions on the pitch, and ENERGYPULSE™ spring technology providing high energy push-offs and long lasting energy return when sprinting, the nitrocharge™ combines new technologies to innovate the way  ‘Engines’ play the beautiful game.
adizero™ f50
The adizero™ f50, long sought after by the fastest players such as Leo Messi, Lucas Moura and Gareth Bale, empowers its players to Fly or Die with an electric sky blue colourway. The adizero™ f50 is all about precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. With features such as SPEEDTRAXION, an all-new, high speed stud alignment for maximum acceleration and pinpoint changes of direction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit, the Samba adizero™ f50 is a boot which ensures these world class players will be faster than ever before in Brazil.
predator® Lethal Zones
The vibrant pink colourway of the Samba predator® Lethal Zones favoured by the likes of Oscar, Mesut Ozil and Fernando Torres instructs its wearer to Hunt or be Hunted. Designed with five distinctive 'Lethal Zones' of technology to deliver outstanding ball control, touch, accuracy and power, the boot is made to master every aspect of performance.
11pro
With a luxury deep purple colourway, the Samba 11pro worn by Philipp Lahm, Hernanes and Frank Lampard retains the classic attributes that allow players to Make the Play or Make Way. With its premium, ultra-soft and ultra-light Taurus leather providing excellent fit, performance, comfort and ball-feel allied to an all new outsole with comfort frame for better pressure distribution, as well as optimised stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete footballer.
Antoine Hadjimanolis, Global Senior Product Manager, adidas Football said: “For Samba Collection, we took our inspiration from Brazil. The pack is colourful, energetic and full of character – just like Brazil! From the beaches of Bahia to the Carnival of Rio, our boots will use tones and palettes that you’ve never seen before on a football boot.”

The Samba Collection launches today in conjunction with a Brazilian inspired video featuring key players who will wear the boots. The 90 second-long video features a brand new track, “BOTA”, from prominent act Buraka Som Sistema, who partnered with promising newcomer Brazilian MC Karol Conka (cult.cartel). Karol delivered the lyrics and appeared in the spot, adding local flavour. The band will be release the track as their next single and will be available to download from the adidas Football Soundcloud channel, soundcloud.com/adidasfootball from today.

The most exciting professional players in the world will wear the new adidas Samba Collection boots on field from November 9th onwards, with the boots available to purchase from 14th November at adidas own-retail outlets as well as specialist stores worldwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.