Thursday, January 30, 2014


Here's some great news to start the last working day of the month!

Axe has extended its #AxeAllAccess applications until January 31, 2014 (that's tomorrow)!

Been dying to go to that trip you just can't afford? Well, get to travel with Php300,000 as your budget, all funded by Axe!

Been drooling at those awesome gadgets your buddies have been flaunting? You can also win a digital package if Axe chooses you as their Digital Ambassador! Get a Samsung Ultrabook, Samsung Galaxy Note 3, and Samsung Galaxy Note 8! And to top it all off, when you win, you get to represent the brand at the most epic parties and events! Awesome right?

This is your last chance to make all that happen! Seize this moment and chase your dream, log on to and submit your entries!

Good luck guys!


Happy Chinese New Year!

ZALORA, Asia’s leading online fashion destination, has announced it will be launching ZALORA Marketplace in the first half of this year. With over 15 million visits per month to ZALORA, Marketplace will give independent fashion designers and sellers the opportunity to instantly expand their business to ZALORA’s massive customer base and will greatly increase the product assortment available to customers.

ZALORA Marketplace will allow vendors from all over Southeast Asia and Hong Kong to create their own branded storefront within the ZALORA site, which will be run and maintained by the seller with support from a dedicated ZALORA account manager. They will also benefit from a huge increase in brand exposure through free online marketing and advertising that will be part of ZALORA’s overall marketing campaigns.

Set to be one of the most beneficial fashion Marketplaces in Southeast Asia for independent fashion designers and sellers, customers across the region will also benefit from hundreds to potentially thousands of new products and brands available online without having to visit different shopping portals.

“The upcoming launch of ZALORA Marketplace is an exciting development for the fashion industry in Southeast Asia as whole,’ said Paulo Campos, Managing Director, ZALORA Philippines. “We are launching a platform where up and coming brands, boutiques or designers can sell their products alongside our internationally renowned brands, to an already highly established and loyal customer base. We have over 15 million visits to our ZALORA sites per month; for an independent fashion seller to have instant access to this kind of audience is a previously unheard of opportunity.”

A dedicated and localized ZALORA Fashion Scout force is currently searching for and recruiting potential brands and designers to come on board for launch.

“We have found some incredible and exciting designers and sellers so far,” said Campos. “We are really looking forward to working with them, nurturing them at this stage of the journey and seeing how far their business can expand through Marketplace.

There has never been a better time than now to bring fashion retail businesses online, especially throughout Asia Pacific where the internet population is already over 200 million people and growing steadily. According to research* around 11%-15% of total global retail sales will be conducted through online channels by 2020, with Asia Pacific accounting for a very large portion of that. For fashion designers and sellers looking to expand their sales and reach, online is the only place to be.”

ZALORA Marketplace is currently open to applications from potential sellers and details can be found here (

*Source: Goldman Sachs Chain reaction: Online disruption gains traction March 2013

ZALORA, Asia’s leading online fashion destination, was founded in early 2012. With presence in Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Brunei, ZALORA’s localized sites offer an extensive collection of over 500 top international and local brands and over 15,000 products across apparel, shoes, accessories, and beauty categories for men and women. Offering a thirty-day free returns policy, speedy deliveries within 2-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities. For more information, please visit

Wednesday, January 29, 2014


Donuts + this outfit. Doesn't add up no?
HYPE on Lookbook
Now, if this look was a little bit police-y (donuts + police —get it? get it?), then it'd perfect! Let's just assume that I'm a police on a casual day outside of work. A police who has a penchant for the camouflage print. Labo no?
SM Accessories snapback
Nick Automatic eyewear
Basic House sports jacket
AEO polo
Giordano shorts
Wade boat shoes
Zara belt
SM Accessories bracelets
FCUK watch
One thing clear though is the donuts part. Yes, I attended the launch of Pan de Manila's Pan de Donuts at their Market! Market! outlet looking like this.

Tuesday, January 28, 2014


We've seen TV shows where their idea of a make-over involves a cut, color, and style. We're talking about hair here.

But did you know that with just the right products, you can have the hair transformation you needed minus the hours spent at a salon?

From Casual to Classic, Glamour and Creative, Toni & Guy will help you achieve a wide variety of looks perfect for any kind of occasion!

Friday, January 24, 2014


Ray-Ban frames | SM Accessories watch
Topman shirt | Bershka chinos w/ braces
Bensimon sneakers | Hello Kitty Instax Wide

HYPE on Lookbook
So today, we're gonna talk about the Fujifilm Hello Kitty Instax 210 Wide camera.

Monday, January 20, 2014


With their two globe conquering albums, 'Up All Night' and 'Take Me Home' and with the third one 'Midnight Memories' following the footsteps of its predecessors, One Direction have established themselves as the world's biggest band. This time, they're taking the fragrance route to conquer.

Taking a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging, their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich in choosing their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.
Harry Styles comments: "It's been a long and exciting process and we're really proud to have made a One Direction fragrance."
Liam Payne adds: "We love the idea behind a fragrance as you mix individual scents to create something so much better!"
Nial Horan finishes by saying: "I've tested it on my family and they love it -and we can't wait to show it to our fans across the world."

Faye Langworthy, Fragrance License Manager for Modest! comments: "Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners."

How involved you ask? Watch this video to get an idea:

CEO Corrado Brondi, CBBeauty Ltd (international distributor of Our Moment), comments: "All the fans of One Direction across the world will love the idea of using this fragrance, not only because of the high quality of the product, but also because their favorite band was very involved in the creation process."

CEO Nayan Thakrar, Eden Parfums says: The band challenged us to meet their vision of excellence, it's our pleasure to now present you witn Our Moment."

The Fragrance
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk.
  • Top - Pink Grapefruit, Wild Berries, Redcurrants
  • Mid - Jasmine Petals, Fresh Freesia, Frangipani
  • Dry - Creamy Musk, Sheer Woods, White Patchouli
The Design
The beautifully ornate glass bottle compliments the refreshing scent of Our Moment and adds a touch of sophistication to any occasion. The bottle's intricate crown lid is feminine and sleek and houses a stunning mesh 'pink flower' that hints to its floral notes.
Our Moment is available in Eau de Parfum Spray 30ml (Php2,200), 50ml (Php2,900) and 100ml (Php3,700) as well as Body Lotion and Shower Gel in the product range and is exclusively distributed by Prestige Brands Philippines, a subsidiary of Prestige Group of Companies which distributes international designer fragrances in Southeast Asia.
The Verdict
With its sweet, yet sophisticated scent, Our Moment will appeal to both the young and not-so-young fans of the band. Did I mention that the band was very involved in the whole process of the creation of the fragrance with YOU in mind? I did? That's a plus, too. Also, it's a nice addition to your collection of anything One Direction.

More One Direction and Our Moment news


Still feeling a little bit festive on the first day back from my week long Baguio-Sagada-Baguio vacation, I spent the rest of the day doing errands (paid bills, etc…)
HYPE on Lookbook
Ray-Ban clubmasters | Veloci watch
Lyle & Scott button downs | Flying Dutchman shorts
SM Accessories bag | Wade lace-ups
and the early part of the day creating this masterpiece.

Instagram was made for food posts no? Without any hashtags, this photo garnered more than a hundred likes overnight! And that's considering that I don't have a sizable amount of followers on the site.

Follow me on Instagram! @PaulThePRGuy


Preview, the Philippines' style bible, produced fifteen of 2013's most fashionable magazine covers.

Why 15 when there are only 12 months in a year?

Georgina Wilson happened. 4 times.

Here are Preview's 2013 covers...

…by the numbers.

15 - published covers
11 - ABS-CBN artists appeared on 10 covers
6 - recording artists (Sarah, Bea, Vice, Toni, KC and yes, Anne)
4 - beauty queens and beauty queen-related (Isabel Daza)
4 - times Georgina Wilson appeared on the September issue

and lastly,

4 of Preview's cover girls are SM Accessories brand ambassadors!

Here they are at the Power of Style launch held last November 11, 2013 at the Megatent, Libis, QC:


It's easy to get lost in Tomas Morato's sea of food joints and what-nots. For food enthusiasts (like me), it's also easy to spot a "good" restaurant when you see one.

If you're always on the lookout for something new, I know just the place for you to try the next time you're at the area.

Located at 85 Scout Fuentebella (about a block away from Tomas Morato) is Tiago.

Operating on the simple idea of giving its diners the total Filipino food experience, Tiago's charm also lies on its rustic, cozy interior with skylight and pocket garden (not pictured), and even a nook for more intimate dining.

Electric fan —tatak standard, tibay standard.
True to the adage "looks can be deceiving," Tiago's food choices will overwhelm the taste buds in an unexpected way.

The twist is in the preparation.

Thursday, January 16, 2014


HYPE on Lookbook
is mad
Ray-Ban round metals
Zara jacket | Uniqlo button downs
Topman pants | Fred Perry shoes
and jumpy.
Photos by my brother Mike; Baguio, Good Shepherd
Not making any sense here. Happy throwbacking people of the Philippines!


The road to fame starts tonight as ETC brings you American Idol XIII this January 2014! Catch the two day premier on ETC this January 16, Thursday LIVE via satellite at 6pm with a primetime telecast at 8pm and January 17, Friday LIVE via satellite at 6pm with a primetime telecast at 9pm.

Hosted by Ryan Seacrest, and featuring judges Harry Connick Jr., Keith Urban, and Jennifer Lopez, aoong with in-house mentor Randy Jackson, the series continues its search across America to find the next singing superstar.

This year the show's judges travel to Atlanta, Austin, Boston, Detroit, Omaha, Salt Lake City, and San Francisco. With their years of experience as acclaimed artists, it's up to them to narrow down the competitors to a select group of semifinalists who will sing in front of a live studio and TV audience. Then, from this stage forward (we know the drill), the viewing public determines who will advance to become a finalist and who will go home.

With the introduction of ETC streaming online, now you have no reason to miss the latest episodes of American Idol XIII. Simply log onto and register for FREE to watch ETC's live streaming on a computer or laptop.

Locally, ETC lets you have your say via their Twitter (@etc_channel) and Facebook ( page where you could win great prizes from the channel or see your comments on-air. Just type in your thought with the hashtag: #aionetc

But the road to fame will not just stop on American Idol XIII! It will continue online via ETC's Road To Fame Campaign. It's time to show off your confidence and let your talent shine! This is your chance to appear on ETC with your 15 seconds of fame!

If you're a passionate singer or just want to share your voice with the world, simply upload a 15-second video of yourself singing a cover from your favorite music artist on Instagram and tell ETC "Who Do You Sing For" with the hashtag: #aionetc. You want a sample? Check out my entries on Instagram or better yet, watch this video:

Post by etc.

ETC will then choose ten of the best performers from the hashtagged and upload videos to be aired during all-new episodes of American Idol XIII.

If you're more of the seriously competitive type, then ETC's Vocapella might be just the thing for you...

...and your group! Php200,000 is at stake at the grand finals!

In the spirit of ETC's hit musical shows American Idol and Glee, ETC is calling on the college students of Metro Manila to step up on the microphone and sing your heart out for your school by joining Vocapella, an inter-school a cappella competition.

Here's how to join:

  • Form a singing group of six members from the college you are currently enrolled in
  • Video yourself performing a medley of songs
  • Entries must be 3 - 5 minutes long
  • Upload your video on Youtube and send the link to or snail mail to Solar Entertainment's Office (2/F Worldwide Corporate Center Corner EDSA, Mandaluyong City)
  • ETC will then choose the best entries and call on the groups to submit a second video performance that will be uploaded for audience voting on ETC's website
  • The groups with the most votes will then perform against each other in front of a live audience and a panel of judges made up of music industry professionals
  • Performers will be judged based on harmony, song choice & arrangement, audience impact, costume and choreography
ETC Vocapella will be launched next month so watch out for it!

For more details and updates, check out ETC online! Facebook | Twitter | Blink

ETC is seen on UHF channel 21, Sky Cable and Destiny Digital Ch. 16, Global Destiny Ch. 28, Cignal Ch. 9, Cable Link Ch. 34 and various cable operators nationwide.


HYPE on Lookbook
21Men button downs | Uniqlo sweater
River Island jeans | Clae sneakers
SM Accessories knit tie & duffel bag

Friday, January 10, 2014


Ayala Malls constantly provides a premiere lifestyle experience to its shoppers with an A-list lineup of exciting events and performances both from the local and international scenes. This January, get ready for the American Indie Pop Duo, Capital Cities, as they invade the center stage of your favorite Ayala Malls!

Los Angeles indie electro unit Capital Cities first came together as a duo of composers/songwriters Ryan Merchant and Sebu Simonian. The two initially met on craigslist in 2008 and worked as jingle writers until they formed the band in 2010. The duo released the digital singles "Safe And Sound," "Patience Got Us Nowhere Fast" and "I Sold My Bed, But Not My Stereo" among several others, which were compiled on a self-released EP. Eventually, Merchant and Simonian were joined by bassist Manny Quintero, trumpeter Spencer Ludwig, guitarist Nick Merwin, and drummer Channing Holmes. The band's debut album, In a Tidal Wave of Mystery, was released June 4, 2013, via Capitol Records in partnership with Lazy Hooks.

Hailed as an ode to humanity, harmony and a call to be more optimistic, Capital Cities’ hit single “Safe and Sound”, gained a lot of internet exposure, earning them the spot to top the billboard chart for Alternative and the German singles chart in 2013. Watch the music video:
They also sold out their tickets for the New York leg of their “Dancing with Strangers” tour 2 months in advance. The music video of “Safe and Sound” has also been nominated for Best in Art Direction and won the Best in Visual Effects at the MTV’s 2013 Video Music Awards, held last August 25. Just recently, their latest single “Kangaroo Court” has also topped the US Alternative Songs list, proving that their songs had caught the ear of millions of fans worldwide.

Enjoy unique sounding hits from chart topping band, Capital Cities, in the Ayala Malls at the following dates: January 11, 4:00 pm at Alabang Town Center Activity Center and 7:00 pm at Glorietta Activity Center, January 12, 3:00 pm at Marquee Mall Activity Center and 7:00 pm at Trinoma Activity Center.

Jumpstart the year right with cool vibes and tunes you’ll love brought to you by Ayala Malls!