Taking a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging, their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich in choosing their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.
Faye Langworthy, Fragrance License Manager for Modest! comments: "Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners."
How involved you ask? Watch this video to get an idea:
CEO Nayan Thakrar, Eden Parfums says: The band challenged us to meet their vision of excellence, it's our pleasure to now present you witn Our Moment."
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk.
The beautifully ornate glass bottle compliments the refreshing scent of Our Moment and adds a touch of sophistication to any occasion. The bottle's intricate crown lid is feminine and sleek and houses a stunning mesh 'pink flower' that hints to its floral notes.
With its sweet, yet sophisticated scent, Our Moment will appeal to both the young and not-so-young fans of the band. Did I mention that the band was very involved in the whole process of the creation of the fragrance with YOU in mind? I did? That's a plus, too. Also, it's a nice addition to your collection of anything One Direction.
More One Direction and Our Moment news
Our Moment was launched locally at the Philippine release party of One Direction's latest album Midnight Memories held at Eton Centris November of last year.
1. If you're one of the fifty girls in the photo above, identify yourself by commenting your Full Name and age on your photo in this folder HERE.
2. Photo identification is until January 24, 2014 (Friday) only.
3. Only identified photos will move on to the final draw that will happen on January 25, 2014.
*The winner will be chosen via random.org
**Special thanks to Prestige Brands Philippines for the prize
RAFFLE DRAW UPDATE:
Out of 50 girls, only 24 who confirmed with their NAME and AGE are moving on to the raffle draw. Here's the list:
And the winner is...
Congratulations STEPHANIE KRISTLE LIM! You won a 50ml of Our Moment One Direction perfume! Email me at email@example.com or message me on Facebook on how to claim your prize!