Monday, March 3, 2014

TRENDING: #AXEPARTYBUS

The AXE Party Bus jumpstarted its 3-week ride of an all-night Hummer limo and bar party last february 21, 2014.

This is my version of the story.

Pre-#AxePartyBus:
#blobro at @bloheartsasia (Serendra) first before the @axephilippines #axepartybus later.
First stop: Dinner at Aracama.
Ready to wreck (sorry @axephilippines) the #axepartybus with these peeps! @davidguison @lissakahayon @paxieness @ginoboi931 @djtonytoni
It's Hummer time!
O, ayan na ang service!

You guys can also experience riding the #axepartybus! Just follow @axephilippines for details!
Final stop: Party at 71 Gramercy.
Final stop of the #axepartybus! #71Gramercy with Unilever's @cheskieayson and the first Pinoy to go to space @elchupacabraaa @axephilippines
Of course with the Unilever bosses and @djtonytoni at #71Gramercy @axephilippines #axepartybus
The following day...
So this happened last night. And yeah, it was fun! @axephilippines #axepartybus

@teaminstaxph #teaminstaxph
What you just read and saw were just snippets of what actually happened that night. This is the detailed account:

AXE is the @1 male fragrance in the world, created by perfumer Anne Gottlieb who is also behind some of the most successful fine fragrances like Calvin Klein, Marc Jacobs, and Dior. The scents she has created have been the inspiration behind some of Axe's world class campaigns such as Axe Anarchy and Apollo.

AXE has never been completely about following the rules. "The Axe way of life is unique," said Gem Laforteza, Axe Brand Manager. "We always try and explore how we can push the envelope even further."

The night of February 21was no different, with Axe dishing out a party to remember through the launch of the AXE Party Bus. We were treated to a filling dinner at Aracama to prepare for a fun night of games and drinks. Guests then boarded the Hummer limousine which took us on a ride around Makati and the Fort as they partied with the AXE girls and today's coolest class acts DJ's Sam YG, Tony Toni and Gino Quillamor, and Chino Roque, the first Filipino astronaut.

The AXE Party Bus made a quick stop at Skye Lounge at the Fort for specially concocted drinks. The awesome bus ride was made even more exciting with party favors and intriguing yet amusing games.

The ride finally stopped at the newest and hippest bar in the city, 71 Gramercy at Century City, Makati, for a night of what else? Party!!!

At the end of the night, AXE also announced that five lucky group of friends will be chosen to board the AXE Party Bus and get a chance a chance to experience this awesome ride! To join, all you have to do is to tweet why you deserve a ride on the AXE Party Bus by using the hashtag #AxePartyBus and tagging @AxePhilippines on Twitter.

The AXE Party Bus will run for one more weekend on March 7-8, 2014 so keep your tweets coming!

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