Friday, April 4, 2014

ADIDAS FAIRVIEW TERRACES STORE OPENING + ZX SERIES LAUNCH

There are a lot of reasons why I love the new Ayala Mall, Fairview Terraces. adidas is one of them.

adidas Philippines officially opened the doors to its newest store at Fairview Terraces Mall. Located at the second floor just above the Activity Area, the new adidas concept store is designed in the brand's signature style. The retail outlet is divided into individual spaces that gives each category, whether Originals or Sports Performance, the room it deserves. The open floor plan allows consumers to easily roam the area and view all of the latest adidas footwear and apparel.
To add to the celebration of the opening of the store, adidas also launched the new line of adidas Originals ZX shoes. The ZX Series was originally born in 1984, heralding a brand new age of athletic running footwear. From the humble beginnings of the ZX 500 to the memorable silhouettes of the ZX 8000, the ZX Series championed forward-thinking creativity. This new line of adidas Originals ZX pays homage to the iconic footwear and stays true to the Originals story of being unique and expressing yourself.

ZX 100
Dripping with the original ZX DNA of the 1980s, the ZX was a crisp, calculated runner that stepped softly and spoke clearly with a blend of classic casual style and a newly emerging aesthetic that would soon form the foundation of the 90s running trainers.

Contrasting the futuristic ZX '000s that had yet to come, the ZX 100 used fluid lines and organic design that complimented the spirit of the times.
ZX 630
Pushing further into the future with the ZX Series, the ZX 630 presents a contemporary take on classic performance footwear. With subtle nods to models across the ZX Family, this new silhouette takes a classic suede-mesh construction to create a ZX shoe that's true to the times.

With its heart in the origins of the ZX story, the ZX 630 takes classic 80s aesthetic with organic lines and a rugged outsole that's built to perform.
ZX 5000 Response
With a stripped down structure and a commitment to the future, the ZX 5000 RSPN was a bold reinterpretation of the ZX '000 aesthetic that dominated the landscape when it released. The shoe returns for 2014 in vivid new colourways and all of its original edge.

Capped off with floating 3-stripes and a clean run of colours, the ZX 5000 RSPN was a contemporary approach that stayed true to the ZX tradition of technical trainers that kept turning heads.
ZX 700
Firmly familiar even today, the release of the ZX 700 in 1985 was far from quiet affair. Bold and boisterous, the shoe took the classic runner silhouette and brought it to life.

Eyes set firmly forward, the ZX 700 took stylistic cues from 1984's ZX 500 silhouette with brand new materials and an aggressive design aesthetic to produce a totally new shoe.
ZX 710
One of the lesser-known models from the ZX Series, few shoes can stake as big a claim on versatility as the ZX 710. First released in 1987, its silhouette serves up subtle nods to previous ZX concepts, ultimately presenting one of the boldest designs to come out of the ZX series.

Designed with all athletes in mind from the casual to the competitive, the ZX 710 model combined vital technologies with straightforward good design to create the optimum running shoe. A blend of mesh and leather on the upper ensured the shoe would be lightweight and breathable with Polypag PU material inserted around the tongue and collar for optimum cushioning.
ZX 750
One of the most distinctive silhouettes of the ZX Series, the ZX 750 was originally conceived as a contemporary update to the straight-up running silhouette of the ZX 700, but quickly captured the hearts of style-conscious casuals with its slick line and bold colour combinations.

With the model 700's athletic prowess reinstated in full, the ZX 750 model still boasts the most vital technologies in performance footwear, most notably the graduated dual-density midsole that used accented inserts to ensure that every element of the sole performed to its optimum potential.
ZX 8000
First hitting the streets in 1989, the ZX 8000 was more than just a new shoe. Part of the progressive ZX '000 series. the shoe captured the hearts of dedicated athletes and street-level casuals the world with its futuristic design and forward-thinking technologies.

A testament to the style-conscious creativity & pioneer spirit that runs through the entire ZX Series, the ZX 8000's daring fusion of innovative new technology and instinctively clean aesthetics culminated in a shoe that left lasting impressions. From athletics to aesthetics, from record breakers to beat makers, it's a shoe that lives and breathes the cultures that gave it life.
ZX 850
A modern interpretation of a street style classic, the ZX 850 was a reinterpretation of the classic ZX 800. This new model presented a combination of tried and tested technologies and straightforward style to satisfy both committed athletes and a committed street following.

Blending together the best of its brotherhood, the ZX 850 used a combination of vario and ghillie lacing as well as mesh and synthetic suede construction to make the shoe lightweight and breathable.
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