Sunday, April 6, 2014

PHARRELL WILLIAMS IS HAPPY

I have an inkling that Pharrell Williams' middle name is happy. I'm listing down 3 reasons.

Now, Pharrell "Happy" Williams? I'm liking the sound of it. 

First, he's on the cover (1 of 3) of GQ April 2014.

Give Your Wardrobe the Pharrell Remix


Photos by Paola Kudacki
For the full story, visit www.gq.com
Secondly, he has a long term partnership with adidas.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." -Pharrell Williams
This is the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Original products.

adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.

"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." -Dirk Schoenberger, Global Creative Director, adidas Sport Style Division.

The first adidas Originals x Pharrell Williams products will debut this Summer of 2014. Excited yet? Here's something to get you by...


And finally, his collaboration and being the spokesperson for UNIQLO's UT 2014 Spring Summer collection.

New Tagline: "The New Model T"
The UT T-shirt brand celebrates its 12th year, with a return to the roots of the T-shirt, offering an authentic pop style. Revisions have been made to the body of the shirts themselves, with a carefully selected assortment of graphics. Under the stern eye of street fashion icon NIGO, recently hired as creative director, the 2014 Spring Summer collection will comprise approximately 35 themes, including 18 new collaborations, with more than 1,200 colors and patterns for men, women, and kids.
The UT 2014 Spring Summer collection comprises around 35 themes in more than 1,200 colors and patterns, and features a line in collaboration with Mr.Williams' "i am OTHER" creative collective.

Collaboration with "i am OTHER"
As part of the new UT collection, UNIQLO will launch a line in collaboration with Pharrell Williams' "i am OTHER" creative collective. The products will include Men's and Women's T-shirts and Caps, and will be sold from mid-April in 14 countries and regions around the world, including Japan.
Watch the TV Commercial


and his interview, during the filming of his video.


Now who needs more convincing that Mr.Williams, truly is, happy?

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