Wednesday, April 9, 2014

TRENDING: #LIVETHEBEACH PRAIAZ LAUNCH

I have a good pair of shoes for running, a favorite pair for formal events, and another for casual walks at the park. Ok, I have a LOT of shoes. But nothing versatile enough to take me from work to play. And then I discovered Praiaz.

Praiaz is a concept born out of the desire to marry the elements of Rio de Janeiro's laid-back and chill living with Paris' superiority in style. Extreme lightness and comfort come with these pairs of covetable soles while promising compatibility with all kinds of terrain.
Praiaz's Vincent Lelard | TSA's Anne Gonzales
LA Aguinaldo, Rammy Bitong, Alex Godinez, Katarina Rodriguez with artist Robby Singh
From the comforts of your home, out to the streets, and to the adventures waiting for you where sand is abundant, Praiaz is the perfect pair to bring wherever your feet may take you.

Made from the same material as that of the soles of running shoes, cushioned comfort is on top of the list of the pros of this footwear.
Bonita (Php1,995)
Bonita (Php1,995)
It is also dirt proof as it is easy to rinse off or clean, beach-scented, waterproof and buoyant, and of course, absolutely breathable.
Bonito (Php1,995)
It comes in an array of styles fit for every personality that make it the best go-to shoe for all your day-to-day needs.
Sarado (Php1,995)
Sarado (Php1,995)
In its arrival in Manila's market, which was made possible by Praiaz's principal owner Vincent Lelard and TSA's Anne Gonzales, Praiaz seeks to encourage its philosophy of living the beach life -one that is filled with an easy-spirited nature and knows no boundaries nor limitations.

Spotted these fashionable people at the Praiaz launch held at Alphaland Makati Place last April 8. Isn't it obvious? We #LiveTheBeach!
Ava Te | Ana Gonzales
Ina Ongsiako | Liza Ilarde
Nikita Conwi | Yuki Tansengco
Miguel Alomajan | Josh Bagatsing & Lynch Imbat
Kim Jones | Rammy Bitong & Alex Godinez
Alex Godinez, LA Aguinaldo, Katarina Rodriguez & Rammy Bitong | Janeena Chan
Praiaz is available in the following stores and outlets nationwide: Aloha Boardsports in Rockwell, ATC, SM Megamall, SM MoA and Trinoma, Oceanfront in Festival Mall, Common Thread in Greenbelt 5, Rustan's Department Store in EDSA Shangri-La and ATC, The Flatshop in Eastwood, Shangri-La Boracay, www.pormada.com and www.ava.ph.

1 comment:

  1. Thanks for this, Pauly! Awesome photos as always!

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