Saturday, August 16, 2014

COLE HAAN LAUNCHES THE ZEROGRAND IN THE PHILIPPINES

Cole Haan, the iconic American lifestyle footwear and accessories brand, recently unveiled its newest men's shoe line, the ZeroGrand in the Philippines.
ZeroGrand integrates innovation and craftsmanship in an engineered product that is the lightest and most flexible shoe Cole Haan has ever created, weighing in at less than 290 grams each. By considering make, mass and motion, Cole Haan has married centuries-old broguing details with biomechanics, modern materials and today's manufacturing methods. ZeroGrand for Cole Haan, defines the future.
Together with the ZeroGrand is the launch of the new Cole Haan cushioning and comfort platform called the Grand.OS. The Grand.OS is an "operating system" for the feet that comprises three major characteristics: greater flexibility reduced weight and increased cushioning. These characteristics applied separately or together, deliver an exceptional feel without compromise.
MASS. The future is weightless; weight induces muscle fatigue but at just 290 grams, the ZeroGrand rivals footwear designed for long-distance runners.
The flexibility of Grand.OS comes through the engineered insoles, outsoles, liners and uppers that move with each step. Moreover, Grand.OS replaces the heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe's outsole.
MAKE. The future is seamless; fewer parts mean fewer seams and the result is a natural, relaxed body in ZeroGrand that feels nearly non-existent on the foot.
Representatives in the Philippines echoed what David Maddocks, the Chief Marketing Officer of Cole Haan in the US said about the ZeroGrand: "The outstanding thing about ZeroGrand is the fact that it is highly engineered, yet beautifully designed and crafted. Cole Haan compromised nothing. It's stealth. It's sleek. It's the perfect complement to a modern, slim-cut suit —in a way that says: I mean business, but not business as usual."
MOTION. The future is also boundless; the human foot is an elegant instrument of motion, strength, and agility and the ZeroGrand complements this by moving with graceful flexibility and luxurious cushioning that rebounds with each step.
Check out the ZeroGrand at Cole Haan Powerplant Mall, Rockwell; Shangri-La Plaza; and at Glorietta 4. Learn more about the newest collection on Facebook and on Instagram!

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