Tuesday, September 23, 2014

A WHOLE NEW WORLD WITH YOU + HAVAIANAS

With the mantra of summer never going out of style, Havaianas never fails to push the boundaries in keeping the brand bright and fresh by sharing happy fashion with its ever-iconic prints and trademark buttery-soft soles. And with that mission ever in the forefront, the world’s most stylish and comfortable flip-flops reaffirms its positioning by allowing artistry and creativity to flourish with You + Havaianas, the first ever search for the next best design collaboration.
It was fitting next step for the brand as this was the first time Havaianas launched a crowd-sourced competition of giving the voice and canvas to its customers in generating the newest big design with their personal takes and stories of summer. As evidenced by the thousands nationwide who have sent in their submissions, You + Havaianas has caught the interest of Havaianaticos from every corner of the country, all vying to have their design as part of the official Havaianas 2014 collection as the next limited edition style.

With the theme "How do you live out summer everyday?", the competition welcomed numerous ingenious and creative personal expressions of summer, all tied with the hope of getting a chance to share it to the world. After a rigorous and careful process of judging with the Havaianas team—which included fashion blogger David Guison, graphic illustrator Nicolo Nimor, merchandise planning manager of CThread Philippines Lizette Ong, art director of Movent Kristel Castillo, and visual artist Katrina Pallon—these incredible design submissions were narrowed down to the top 20 entries which led to giving the power to the public by allowing them to crown the winning design through online voting. After this rigorous and careful process of judging, the claim of living out summer by imagining daily by Xio Macasio, a freelance designer from Angeles, Pampanga  stood over thousands as the very first You + Havaianas winner.


"I wanted to create a story of summer that will take you to a different world," quipped the 20-year old Xio, upon sharing the idea behind his captivating artwork. Carrying the excitement and privilege of designing on a pair of Havaianas, he took pen to paper and brought out a creation that combined elements, prints and colors to develop a striking yet intricate artwork merging water, land and outer space. Taking inspiration from his family, Xio also integrates this source of joy into his design as he illustrated cameos of his family members and even his two dogs, Bimby and Seanny Boy in his artwork.


Havaianaticos are in for a treat with this limited edition pair as it also glows in the dark through infused fluorescent prints, highlighting the beauty of the design. And as this first ever You + Havaianas winning design represents, imagination along with creativity can take you anywhere and everywhere. Merging these values with the distinct Havaianas identity of happiness, fun, and self-expression, boundaries are bound to be broken, dreams are fulfilled, and history to be made.


As this simple spark of imagination from Pampanga makes its way nationwide as an official, limited edition Havaianas design, truly things are only meant to get brighter as the spotlight is fully focused on homegrown talent, the infinite possibilities that come with it, and the instant joy that Havaianas is renowned for.

In this ultimate celebration of self-expression, the first ever You + Havaianas limited edition pair will be available in All Flip-Flops stores and other authorized retailers this September 2014. To know more of this first-of-its-kind pair, visit Havaianas Philippines on Facebook.

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