Thursday, November 13, 2014

I.N.O.X. (FORGED TO RESIST)

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X., a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality expertise, and Swiss design.
Event host Rovilson Fernandez
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss Watch industry. Making a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox's DNA, it represents nothing less than the very quintessence of the brand.

An exceptional celebration requires an exceptional watch, I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. I like to believe that the I.N.O.X. watch was created with the Filipinos in mind. Think of the countless typhoons, political issues, etc... that we withstood (and continue to withstand) over the years. And to convince you more, read: FILIPI.N.O.X.

Of course, that's just me and my ambitious imagination. But with all the tests it withstood, why not? Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. watch. They reflect Vicorinox Swiss Army's passion for pushing boundaries and imposing new rules on resistance. See? Very Pinoy-like.

Given its extreme robustness, one would expect the I.N.O.X. watch to look like a bunker. Its elegance, however, is evident at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment, and is water resistant to 200 meters. Available in three colors such as black, khaki, and navy blue, the I.N.O.X. watch can be further personalized with a bumper. An inventive new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch's look to match your mood. Whether it's the office, a mountain, a  busy morning, or a leisurely evening, nothing beats the I.N.O.X. watch for versatility: it can be worn anywhere, anytime.

This is the same thought that celebrities Marc Nelson, Andrew Wolff, and John Spainhour have with regard to the I.N.O.X. watch. Leading such busy and adrenaline-fueled lives, these three "friends of the brand" exemplify the qualities of the I.N.O.X. watch.

Marc, an adventurer who dares to brave the outdoors,

Andrew, who shows tenacity on the rugby field,

and John, who courageously was a marine for several years, all find a companion in the watch.

These three men capture the spirit of what it means to be strong, fearless, and passionate. With I.N.O.X. watch, they are free to scale the heights, to be fierce on the field, and to be brave in the face of duty. Although the watch's primary functions are telling the time and date, its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus these three men's perfect "companion for life."

Some of the I.N.O.X. tests were so insanely extreme they merit special mention. For example, an I.N.O.X. is tested to be capable of resisting:
  • glacial cold. The watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours;

  • salt spray corrosion or chemical attacks by all kinds of fuels, oils, solvents, cleaning products, insecticides… including sulfuric and nitric acid solution. Again, a standard not for watches but for the military, borrowed from the US Army;

  • temperatures shocks from −57 to +71 Celsius. This corresponds to the standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking;

  • extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at the which the airliners fly;

  • 8 tons compression under a hydraulic press; I.N.O.X. can also resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons;

  • a fall of 10 meters onto a smooth concrete surface. This is the equivalent of a drop from a 3-floor building, with an impact speed of 50 km/hour;

  • exposure to a flame at a distance of 5mm for more than one minute, which corresponds to a temperature of +1,200 Celsius;


These crazy performances also prove useful in everyday life: I.N.O.X., for example, will emerge unscathed after two hours in a washing machine… at 90 C and with full spin cycle.

The I.N.O.X. watch is definitely on my Holiday wish list. You should have it in yours, too!

Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores, and Robinsons Department Stores.

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