Friday, November 21, 2014

UNDER ARMOUR

A few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continued its momentum in the market with the recent opening of the new store in SM Megamall. The launch was attended by high profile celebrities and fitness enthusiasts, all ready to welcome Under Armour's expansion in the country with an afternoon of jam-packed activities. Included in the prestigious guest list are One FC Fighter Brandon Vera, US Olympian for Volleyball David McKenzie, and Vice Mayor Francis Zamora.
Chain Cutting Ceremony: Mr. Benson Lim - Grupo Athletica Official, Mr. Michael 'Lazer' Reyes - MMA Fighter, Mr. Benito Lim - Grupo Athletica Official, Mr. Ivan Yao - Grupo Athletica Official, David McKenzie - Fil-Am Team USA (Volleyball) Olympic Gold Medalist (in light blue Under Armour shirt), Ms. Angelica Suiza - Chief Product Officer / E-Commerce Officer, Triple Pte. Ltd., Mr. Adrian Chai - Chief Marketing Officer, Triple Pte. Ltd., Francis Zamora - San Juan City Vice Mayor (in Under Armour Superman shirt), Mr. Carlos Maza - Under Armour Managing Director for International New Markets, Mr. Brandon Vera - Fil-Am MMA fighter for ONE FC, Mr. Emerson Yao - Grupo Athletica Official, Mr. Steven Tan - Senior Vice President, Mall Operations - SM Supermalls, and Mr. Vohne Yao - Grupo Athletica Official
"Opening in Megamall is a natural step for the brand's expansion in the Philippines," said Carlos Maza, Senior Director, New Markets, Under Armour. "The response to our brand from athletes in the Philippines has been tremendous and we look forward to increasing our presence throughout the country."
Fil-Am MMA fighter for ONE FC Brandon Vera | Mr. Carlos Maza - Under Armour Managing Director for International New Markets
Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd. "The Under Armour Megamall store is the result of a well-planned expansion strategy," said Adrian Chai, Chief Marketing, Triple Pte. Ltd. "It's in a high-traffic centrally located area making the brand even more accessible." Together with Triple Pte. Ltd., Under Armour's expansion to the northern part of the metro can be credited to local retailer, Grupo Athletica.
Mr. Carlos Maza - Under Armour Managing Director for International New Markets, Mr. Benito Lim - Grupo Athletica Official, Mr. Benson Lim, Grupo Athletica Official, Fil-Am MMA fighter for ONE FC Brand Vera, Mr. Adrian Chai - Chief Marketing Officer, Triple Pte. Ltd., and Ms. Angelica Suiza - Cheif Product Officer / E-Commerce Officer, Triple Pte. Ltd.
Robi Domingo and Gretchen Ho | Fil-Am MMA Fighter Brandon Vera and Under Armour Assault celebrity participants Bubbles Paraiso and Issa Litton
Wanna see some celebrities (sans makeup) in action?

Under Armour Assault celebrity participants Gerard Pizarras | Roxanne Barcelo
Issa Litton 
JC Tiuseco | Carlos Agassi
LJ Reyes
Maria Persson
Rey Talosig | Maria Persson
Adrian Chai - Chief Marketing Officer, Triple Pte. Ltd and Carlos Maza - Under Armour Managing Director for International New Markets together with Under Armour Assault celebrity participant and ABS-CBN Publishing Head Ernie Lopez
Under Armour Assault celebrity participants Rey Talosig, Ernie Lopez, Vic Silayan, Paolo Paraiso, LJ Reyes, Will Devaughn, and Roxanne Barcelo
Under Armour Assault Celebrity Challenge Winners Jon Hall, Carlos Agassi, Rey Talosig, Maria Persson, Roxanne Barcelo, and Issa Litton together with Mr. Carlos Maza - Under Armour Managing Directnor for International New Markets and the officials from Triple Pte. Ltd. and Grupo Athletica.
Grupo Athletica Working Team: Maureen Castaneda, Rochelle Romero, Inja Fajatin, and Judith Staples
with the Under Armour Celebrity Participants: Eric Tai, Peach Mascarinas, Anthony Suntay (Event Host), LJ Reyes, JC Tiuseco, Vic Silayan, Jon Hall, Paolo Paraiso, Luis Alandy, Carlos Agassi, and Rey Talosig

Under Armour Megamall carries the Fall Winter collection, which is composed of the brand's innovative HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech, and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent, a new training apparel technology platform available in both men's wear and women's wear. The UA Studio & UA StudioLux® lines are designed for athletic females like brand ambassador and American Ballet Theater soloist Misty Copeland.

Under Armour is located at Bonifacio High Street 1F 12-13 Bonifacio High Street, Taguig City, 1634 (+63 2 823 7289) and SM Megamall Bldg A, UG Level (+63 2 654 5466)

About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and accessories, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.

About Triple Pte. Ltd.
Triple Pte. Ltd., a sports & lifestyle retailer holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Under Armour is the fastest growing sports performance footwear, apparel and accessories brand worldwide. Triple launched the first two Southeast Asian Under Armour mono-brand retail outlets in Singapore and Philippines in May 2014. An omni-channel e-commerce will be served out of Singapore across the ASEAN region in Q4 2014. Triple is based in Singapore.

About Grupo Athletica
Grupo Athletica is the sole authorized operator for Under Armour mono-brand stores and shop-in-shops in the Philippines. They operate the UA section in Planet Sports Greenhills and PowerPlant, and the flagship store in Bonifacio High Street, Taguig and soon to open in SM Megamall.
As an enterprise, Grupo Athletica is driven by the same principles that apply to sports and athletic excellence: leadership is done by example, and validation comes only through results.

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