Sunday, December 14, 2014

ADIDAS ORIGINALS = PHARRELL WILLIAMS 'POLKA DOT' PACK

adidas hosted an intimate dinner at Hinoki & The Bird in Century City, Los Angeles to celebrate their recent collaboration with Pharrell Williams.
In attendance were Pharrell's friends including Khloe Kardashian and fellow judge from "The Voice" Gwen Stefani, as well as celebrated Italian artist Maurizio Cattelan and adidas Creative Director Dirk Schoenberger. Guests such as Ellen Pompeo, A$AP Ferg, Samantha Ronson, Hans Zimmer and Shae Haley of N.E.R.D., dined on a menu specially created for the evening while enjoying a set of music spun by DJ D-Nice.
"Am so happy to be here tonight to celebrate my collaboration with adidas. Beyond allowing a musician to merely design a product, I view our work together as a true creative expression of art. It also provides me the opportunity to amplify and spread the message of equality, something that has always been important and very dear to me."

"Equality is love visualized. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms. It is ACCEPTANCE. It is LOVE. It is STRENGTH." -Pharrell Williams.

Watch the video featuring the latest edition of the collaboration.

Colorful track jackets and Stan Smith shoes with a fun polka dot motif!


Meanwhile, the final adidas Originals = Pharrell Williams product delivery for 2014 finds Pharrell toying with the clasic polka dot: a bold, fun print motif that signals both energy and joy.
(c) Christopher Polk/Getty Images
This December, the polka dot pack is launching in the Philippines, featuring Stan Smith shoes in leather and track jackets in satin. All of them are coming in a palette of yellow, blue and fresh white with small-scale red dots.
The package will be available this December at adidas BGC, Greenbelt 3, Trinoma, Ayala Cebu and Power Plant, as well as in Sole Academy and Sneakpeek.

"Polka Dot Small': Pricing is set at Php5995 for the satin Superstar Track Jackets and Php5595 for the Stan Smith sneakers.
The campaign visuals intend to express the most profound joy of all: love.

The campaign shots feature the same group of millenials - first seen in the Pharrell Tennis Campaign.

With its youthful, uplifting spirit, offering imagery and styling that are approachable and "real", the campaign strives to communicate the key tenet of the continued collaboration.

The 'Polka Dot Small' pack is the final adidas Originals = Pharrell Williams product delivery for 2014 - with additional drops to follow in 2015. Hello big polka dots!
I want this in black.
adidas Originals is the authentic lifestyle brand, symbolised by the Trefoil logo bringing heritage styles of the adidas history back to life in a way that is relevant to today's stylish consumers.

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