Wednesday, December 10, 2014

WHAT WOULD SNEAKERS DO AT 2AM?

At 2am, I'm probably snoring sleeping. I don't know about my Converse sneakers that are stored next room. I like to believe that they also go out to have a good time.

Someplace cool (like Tomato Kick!).

Having some nachos

and tons of beer

while flipping through the pages of some equally cool magazine.

Of course, it'd be hanging out with its fellow sneakers and they would take an awesome shoefie like this.

All these while bobbing their heads (if they have any) and thumping to Peso Movement's songs from their latest album, "Gentle Sound of Chaos". Have you seen and heard the band's latest single "Loss of Gravity" which they created for Converse?

Here you go. (Just in case you want to sing along, I also included the lyrics below)
Loss Of Gravity
(words + music + arrangement: Japs Sergio)

Set me up with the great blue sky
Can I bring the timeline of my life?
I solemnly swear that I'll abide by the loss of gravity
Why can't I keep my feet in the air?
I just need my All-Star
I can't ask for more
I just need my All-Star
To reach for the sky
and stay grounded
It's like after falling in line
We look back, turning our heads with a smile
In a sea of black, a white dot will always stand out
I think we're ready, get set, go!
I just need my All-Star
I can't ask for more
I just need my All-Star
To reach for the sky
and stay grounded

Celebrating Filipino self-expression, originality, and creativity, Converse Philippines has launched the "Loss of Gravity" music video by Peso Movement last November 29, 2014 at Tomato Kick, Tomas Morato, Quezon City as part of its bigger campaign "What Would Sneakers Do?"

Like what the brand is trying to impart, the song's message calls for and celebrate the youthful spontaneity to push them out of their comfort zones and try things that will challenge them.
Peso Movement, Converse All Star brand ambassador, is a band who plays its "dirty rock" in different bars and gigs in the Metro and is among the bands "to watch out for." Band members are composed of veterans in the music scene Japs Sergio (main songwriter), Francis Reyes (guitarist), Macky Macaventa (bassist), and Kurt Floresca (drummer).
source
The band released the song as part of its latest album, "Gentle Sound of Chaos," which highlights the band members' long time love and adoration for the iconic Chuck Taylor All Star sneakers.

Converse has also launched a digital version of the campaign, asking individuals "What would sneakers do when nobody's watching?" Part of this project is an online photo contest that aims to collect the most creative shots of people while showing things sneakers would do when nobody's watching.

The winners of the online contest were announced and awarded during the event. Participants with the most creative, crazy, and spontaneous photos were also featured on the official music video of "Loss of Gravity."

Here are the top 3 winners:
3rd place winner - Timi Geisser
2nd place winner - Joshua Mae Villar
1st place winner - Kiel Umali Ferreras
Winning photos were judged with the following criteria -50% creativity, 30% originality, and 20% alignment to theme. These photos were also included in Peso Movement's "Loss of Gravity" music video.

In other Converse news, I think I'm in love.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children's footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.

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