Tuesday, April 28, 2015


My favorite expansion of SM North EDSA is The Block, specifically its third floor. It is there where you can do your personal shopping while bonding with your family in the process (somehow) because of the selection of stores and their close proximity to each other. Watsons is there for all mom's beauty needs. Fullybooked for dad's reads. Astroplus for Justin Bieber's latest album for your belieber sister. And Toy Kingdom for all things action figures and Nintendo-related stuff. But the ultimate shopping/bonding experience with your family would be at the recently opened Concepts by Giordano Group.

There's something for practically everybody in the family! Even your superhero fan of a little brother (Read: AVENGERS)!

I was able to visit Giordano's first of its kind, one-stop-store block (at The Block!) before my trip to Boracay the other weekend. I got these gray shirt and white shorts
HYPE on Lookbook.nu
and this drawstring jogger pants.
HYPE on Lookbook.nu
Photos by Maxlee Merida
Location: Shnagri-La Boracay
Talk about perfect timing, no?

"Giordano has grown so much since we first began in the Philippines. From Giordano Functional, we have expanded to include four other clothing lines, all of which have been warmly welcomed by Filipinos. This new store will surely provide our customers an easier way to shop for themselves and all their loved ones," said Melvin Lim, Giordano Philippines' VP for Business Development.

Concepts by Giordano Group resembles a little village that showcases all six of Giordano's lines, each retaining its personal brand.

Giordano Concepts offers a distinct wardrobe designed to satisfy the style palate of those who want good silhouette, fit, fabrication and subtlety in detail.

Giordano Juniors, for kids four to 14 years of age, provides simple and stylish apparel that young moms will also love. The pieces are stylish without sacrificing quality, comfort and wearability.

Casual wear brand BSX offers quality American street casual wear suited for the young

while Concepts One offers smart casual pieces that are polished and tailored.


For the stylish and elegant ladies, Giordano Ladies carries premium and minimalist pieces a lot of women will love.

The block also features the main clothing line, Giordano, which carries the well-loved classics such as polo shirts, plain tees and classic bottoms.

"Concepts by Giordano Group is all about offering the complete Giordano shopping experience. Now our customers can experience this all under one roof and in one block," Lim said.

For more information about Concepts by Giordano Group and all Giordano clothing lines, please visit www.giordano.com.ph. Shop now at Concepts by Giordano Group located at the third floor (in front of Toy Kingdom) of The Block, SM North EDSA.

1 comment:

  1. Ang ganda ng choices mo for the beach :) Excited for another Bora in less than a month? :)