Saturday, May 9, 2015


I missed meeting Simone Legno, the Creative Director of one of the world's most beloved brands tokidoki, the last two times he went here in the Philippines for the exhibit of his brand's collaboration with Karl Lagerfeld. 

The first time was last year, at SM City North EDSA, The Block. This was the closest I got to meeting him. At least, through his works.
The second time was last month at SM Aura Premier. I hope there won't be a third the next time he decides to come back.

tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.

Simone Legno, tokidoki's Creative Director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. As a result of Legno's unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more.

The brand partnered with SM Aura to bring tokidoki's characters closer to their Filipino fans once again. Visit the Main Atrium, Level 1 of SM Aura Premier from April 25 to May 31 to see tokidoki x Karl Lagerfeld, the iconic Sandy and more characters from tokidoki!

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