Wednesday, August 5, 2015


My younger brother skates.

Don't wonder if you bumped into me at the DC 'Trase Yours' art exhibit last week. Even with differing interests (me and my brother), I still make it a point to somehow find something we can talk about in agreement. We don't argue. He won't win any arguments with me in the first place. Shoes, regardless if it's for skateboarding or not, is our common ground. I'm sure he'd love to see the designs that was on exhibit last July 29, 2015 at A Space, Makati.

The DC Shoes South East Asia TRASE YOURS Design competition called out to all artists, creators, and designers from each participating county including Indonesia, Singapore, Malaysia, Thailand, and the Philippines to submit their original custom design for the new DC Trase shoes, which features a vulcanized low profile silhouette and clean upper design - making it perfect for applying almost any artwork.

Here are the top 10 submissions from the Philippines:
"Fluid" by Robbin Jay S. Gregorio
"Haida Bear" by Jeffrey E. De Leon
"Hands" by Arla Emanuel Trinidad Banas
"Inked Black" by Rochelle J. Cruz
"Makahiya" by Adam Julian N. Redoblado
"Punksole" by Rondelle Ray S. Lascano
"Shh Hppns" by Sean S. Naval

"The Vision" by Ericzalde R. Consing
The highlight of the program was the on-the-spot judging of the works by a select panel of media and creative industry pundits. The winner took home the bragging rights as the first-ever awardee of the DC Shoes design competition as well as Php35,000 in cash and Php35,000 worth of gift certificates. Here's the winning design.
"Flock" by Judith Ann S. Talania
Congratulations Judith Ann! While we wait for the announcement of the South East Asia overall winner this August 7, 2015, and for the winning design to come out as part of the DC Shoes 2016 collection (to be sold exclusively throughout the best shoe retailing stores in the South East Asia region), let me invite you to grab a pair from the current DC Trase collection. I'm eyeing the blue and white pairs.





For more information, visit

DC Trase Yours Global Competition was made possible by the following media partners: Jack TV, Philippine Daily Inquirer, Business Mirror, Business World, Business World University Edition, Manila Bulletin, Speed Magazine, Brand Magazine, Travleife Magazine, UNO Magazine, Scout Magazine, Clavel Magazine, FHM, Meg Magazine,, blunt magazine,,,, and

DC is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall of Asia, SM North EDSA - The Annex, Robinsons Ermita, SM Megamall, TriNoma, Eastwood Citywalk 2, Gateway Mall, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu. DC is also available at Res | Toe | Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby's Mall of Asia and Shangri-La, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan's Tower. The brand is exclusively distributed by Primer Group of Companies, Asia's next retail giant, and is a subsidiary brand of Quiksilver Inc.

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