What I initially thought was somebody's idea of a meme joke was actually a conscious effort to raise awareness about hika otherwise known as asthma. It was ironic that the person who had the funny intention in showing me this poster suffers asthma himself. He works for me.
Admit it. You smiled when you got the joke. But the truth is, asthma is not a laughing matter. I was able to witness my employee suffering an asthma attack and believe me, there's nothing funny about it.
Did you know that in the Philippines alone, around 10 million people have this disease?
"With medication, better knowledge about the disease, and improved indoor air quality, no child should have to stay home from school or get excluded from the community," says Henrik Sundström, Vice President, Group Sustainability at Electrolux. "With this initiative, we want to inspire people to take a stand and help create safe and healthy environments that don't exclude children with asthma. Reducing asthma triggers is easy and we can all help."
To reach school staff members, sports coaches, librarians, politicians and other policy makers, Electrolux will send out 10,000 straws with some easy-to-follow steps for those who want to create an asthma-friendly environment. Electrolux invites the general public to decide who should get a straw by nominating their names at electrolux.com/spacetobreathe. "By asking decision makers to breather to a straw, we want to remind them about their responsibility to create asthma-friendly environments. Every child should have the space to breathe," Sundström continues. Why send a straw?
"Electrolux is dedicated to creating a clean and safe home environment for children and families," says Andrea Pionilla, Marketing Manager of Electrolux Philippines. "We are committed to improving the indoor air quality of homes through our highly efficient vacuum cleaners and air conditioners. Cleaning is important, but this campaign presents a wide range of actions that anyone can take in order to reduce asthma triggers at home and in public environments."