Thursday, August 20, 2015

THE YEEZY BOOST 350

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST,

and following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colorway this past June 27, 2015,

Kanye West and adidas Originals now announce the forthcoming global drop of an all black version on August 22, 2015.

The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. First glimpsed in New York last february during the YEEZY SEASON 1 Fashion Week presentation, the lo-top YEEZY BOOST 350 in black features uppers composed of tonal Primeknit: a breakthrough material developed using adidas' most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™'s highly responsive properties to offer an unparalleled level of comfort, performance, and style.

The YEEZY BOOST 350 is composed of beautiful yet simple materials in a refined, elegant color palette, speaking to West's vision for effortless, timeless, footwear and apparel. Melding the forward-thinking technologies of adidas with a classic aesthetic, the YEEZY BOOST 350 represents a bold new design ideal.

I've always wanted to own a black pair to break my almost all white adidas shoe collection but with so many hardcore fans wanting to get their hands on the latest YEEZY BOOST 350, well, good luck to me.

The YEEZY BOOST 350 will hit stores globally on August 22, 2015 and will also be available through adidas online at shop.adidas.com.

For more information, visit: www.adidas.com/KANYE.

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