CONVERSE INTRODUCES NBA CHUCK TAYLOR ALL STAR COLLECTION
In 1949, virtually every player in the NBA wore the brand's iconic Chuck Taylor All Star sneaker. Time progressed and Converse supplied new players with the tools to create basketball history. One of these players, signed to Converse in 1975, creator of the free-throw line slam dunk and all around basketball pioneer, Julius “Dr. J” Erving cemented the Converse brand in basketball history with his daring game play and swagger all while sporting his version of the classic Pro Leather silhouette.
On September 29, 2017, Converse launches the NBA Chuck Taylor All Star Collection, giving fans a way to show their NBA pride and celebrate their favorite teams. Representing all 30 NBA teams, the collection pays tribute to the game and celebrates the culture of basketball and its influence on today’s street style with three design tiers: Gameday, Legend and Franchise.
The Chuck SE NBA Franchise is a celebration of city pride for the fan who wears their heart on their sleeve. Launching in the Philippines are 6 out of the 13 NBA teams, the sneaker features team logos decorated on the tips of the laces and embroidered on the sneaker’s tongue with tonal lace and multicolor lace aglets. The mesh upper features the team’s name and jersey-inspired details, while each outsole is molded to display the given team’s city influence. The sneaker is covered in individually-screen printed jersey material and includes the Lunarlon sockliner and micro-suede internal lining for comfort.
To complement the NBA Chuck Taylor All Star Collection, a line of Converse NBA Apparel launches to tie together the full street-wear uniform. Featuring exclusive Converse NBA branding, the collection includes a winter wool bomber jacket with primaloft fill, a hooded coach's jacket and Converse Essentials - a hoodie, crewneck, long-sleeve tee and jogger.
The Converse NBA Apparel is exclusively available at NBA Store Mega Fashion Hall.
For more of the NBA Collaboration, visit www.converse.com.ph and follow /Converse.PH on Facebook and @converseph on Instagram.