LOCALLY TAKES FUN FLAVORS ON THE ROAD WITH FRUIT TRUCK LAUNCH

I'm sure we've all heard of food trucks. Not just on TV (especially those we see on foreign soils), food trucks has made a significant presence over the last couple of years in the metro. With its quirky names and delicious offerings, I must say that they're here to stay. Now, in comes something new. Have you ever heard of a Fruit Truck?

Let me tell you more about that.

Locally by NutriAsia, the first quirky Filipino juice line made from uniquely indigenous local fruits, launched the Locally Fruit Truck last November 24 at the 2017 BGC Passionfest.

"The Locally Fruit Truck is our modern take on the ice cream truck—which makes us jump for joy when you see it on the road or hear its bells and music play. We want Filipinos to feel that way—but at the same time celebrating our local fruits and juices, and basically just celebrating being a Pinoy," said Gretchen King, group product manager-specialty F&B at NutriAsia.
Locally rolls out its fun indigenous flavors with the launch of the Locally Fruit Truck at BGC, bringing its thirst-quenching sweet-sour goodness on the road.

"Locally has caught everyone's attention not only due to its bright-colored and creative packaging but more so because of its fun indigenous flavors. Now, we want to bring this unique experience closer to more Filipinos by rolling out the Locally Fruit Truck starting with this launch, like how our classic ice cream trucks brought us a refreshing kind of happiness and nostalgia on its wheels, "King added.


Passionfest attendees and art and music enthusiasts were in for a quirky treat as the Locally Fruit Truck dispenses some real fruity goodness with its juice drinks, all for FREE! These include Tamarind My Bell (tamarind), Pomelong & Lasting Love (pomelo), Save the Best for SinigueLAST (siniguelas), Calamansi'z the Day (calamansi), Guyabano-body But You (guyabano), You've Dalandan It Again (dalandan), and Mangosteenie Miney Mo (mangosteen).
Expert liquid chef Kalel Demetrio aka Liquido Maestro served an exciting Locally concoctions and Pinoy mixes during the launch of the Locally Fruit Truck at BGC.
Hip-hop artist and R&B singer-songwriter Quest treat attendees of the Locally Fruit Truck launch with an evening of fine OPM music.
Rising singer-guitarist Keiko Necesario serenades art and music enthusiasts during the launch of the Locally Fruit Truck at the 2017 BGC Passionfest.
Local fruits squeezes to produce Locally Blended Juice Drinks are sourced from different parts of the country, namely: tamarind from Batangas, Pangasinan, and Bulacan; calamansi from Isabela, Tarlac, and Nueva Ecija; dalandan from laguna and Mindoro; guyabano from Cebu and Misamis Occidental; pomelo from Davao; and siniguelas from the Negros Provinces.
Aside from its Blended Juice Drinks, Locally also offers Merci Buco (See my blog entry HERE), the first Eco-Certified and pure organic coconut water in the Philippines. Merci Buco also comes in buco pandan and buco lychee variants.

The Locally Fruit Truck will go around the Metro Manila's top food parks, resto hubs, malls, and transport terminals. For updates and inquiries, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email locallyph@gmail.com.
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Locally is the first quirky Filipino juice line that uses homegrown fruits that suit the unique and fun characters of Filipinos. Locally products are available in 7-Eleven stores, Puregold, Robinsons, Rustan's, and WalterMart supermarkets nationwide.

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