UNCOVERING THE SECRETS OF VIVO'S SUCCESS IN 2017
There was just no stopping Vivo this 2017. The global smartphone brand
proved to be the fastest growing in terms of popularity amongst the young and
the hip crowd in the Philippines, settling itself on the third spot in the
market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least
1.1 million users and 5,200 stores in the Philippines.
But before finding fame in the Philippines
in early 2016, Vivo has already been named as one of the top 5 global
smartphone brands and observed the highest year-over-year growth of 32% in
global shipments. Vivo’s success remains unprecedented with 200 million Vivo
global users and 19 overseas markets in 2017.
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What made Vivo
successful?
Vivo cares about its users, pushing the brand to constantly innovate and
improve user experience. Vivo maintains six research and development centers
and continuously improves their products. In order to ensure its top position
in the technology and mobile phone arena, Vivo established a technical
partnership and patent sharing with leading telecommunications equipment
company Qualcomm.
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In an aim to provide its users—mostly the young, selfie-centric
generation, Vivo launched the world-leading 24MP front camera—one of the
industry’s firsts with a special selfie soft light to cater to constant need to
document one’s experiences anytime, anywhere, even in dimly lit environments.
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Vivo took Sports
marketing seriously in 2017
Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its
equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the
2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017.
In the Philippines, Vivo supported various sports events as co-presenter and
sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and
2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.
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Entertainment,
lifestyle, and fashion were a spotlight for Vivo in 2017
Vivo’s entrance into the entertainment, lifestyle, and fashion scene
were quite eventful in 2017. During the grand launch of the Vivo V7+, the
biggest celebrities were formally introduced as the ambassadors for the brand
with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the
roster of these star influencers. All in all, Vivo Philippines launched 25
local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna
Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie
Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan,
Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez,
Verniece Enciso, Joyce Pring, and Jason Dy.
Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring
Summer with their brand influencers Kathryn Bernardo and Kisses Delavin
headlining the stylish event.
In order to reach out to more of the younger populace, Vivo mall and
school tours were also in abundance with 59 mall tours nationwide featuring the
Vivo brand influencers and 19 school tours in various colleges and universities
in and out of Manila featuring the best bands and music artists.
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Vivo helps, heals, and
cares
In December 2017, Vivo launched a touching tribute video for the freedom
fighters of Marawi which garnered a total of 2.2 million views on the official
Vivo Philippines Facebook page and 91,000 interactions. To follow through with
their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by
way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines
volunteers and Vivo brand influencers dropped by to spend time with the wounded
soldiers of Marawi to give moral support. The Vivo group offered simple tokens
and a bit of entertainment to the delight of the soldiers and their families.
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For inquiries about Vivo, visit the Vivo
website at www.vivo.com/ph or check out their
Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.
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