Bluetree Electronics, a maker of next generation audio technology, announced the newKube, world's smallest MP3 player that delivers rich audio playback, last January 2, 2013 making its international debut at the 2013 Consumer Electronics Show in Las Vegas.

The newKube is actually the third generation of the renowned Kube family of compact MP3 players that deliver clear, crisp audio playback of music optimized by genre in a tiny device with a long battery life. A fully charged newKube offers a non-stop audio experience of seven hours without running out of battery power.
"Our customers love the Kube family of MP3 players and made suggestions for all of the new features we put into the newKube," said Sem Chong, managing director, CEO and founder of Bluetree Electronics. "We're delighted to introduce the newKube on the stage of the world's largest consumer electronic event at CES 2013. We believe there is still a huge opportunity for standalone MP3 players because there are so many situations where using the newKube is preferred to using the music player on a smartphone. We believe the sound from the newKube is better than any music player on any smartphone."
The newKube measures at one cubed inch (the size of a small ice cube or dice), is easy to use, and offers up to six hours of continuous playback in a single hour USB charge. The newKube offers a removable microSD slot making music capacity adaptable based on the size of the installed memory card instead of pre-defined internal memory. The newKube comes with a charging cord and headphones can carry additional microSD cards for more music selection.
The newKube has a new design, comes in new colors, and offers a number of new features not available on earlier generations of the Kube family of MP3 devices, including:
  • Lock button - to prevent accidentals
  • Repeat button - lets you to playback the same song, all songs in sequence or in random; not found in comparable simple MP3 players.
  • Jump Folder - allows you to get the specific song location, also not found in simple MP3 players
  • EQ Pre-sets - lets users select music settings for optimized playback of Pop, Rock, Classical music and other genres
The NewKube is available in selected Astrovision and Astroplus stores for Php1,599. For more information, visit

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About Bluetree Electronics
Established since 2004, Bluetree Electronics is a singapore-based technology company specializing in portable electronics and audio MP3 products. It has years of developing electronics products in the OEM market.


  1. I got the black one and the quality of the sound is really awesome! Plus, it's really small so it's easy to be kept hidden while i'm commuting or in the prod :)


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