ADIDAS GEARS UP FOR WORLD CUP WITH COLOURFUL SAMBA BOOT COLLECTION
adidas today launched the Samba Collection, Brazilian inspired football boots aimed at celebrating the vibrancy and exuberance of the World Cup host nation. For the first time ever, as part of the Samba Collection adidas has released a new boot from each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an array of new bright exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.
predator® Lethal Zones
Antoine Hadjimanolis, Global Senior Product Manager, adidas Football said: “For Samba Collection, we took our inspiration from Brazil. The pack is colourful, energetic and full of character – just like Brazil! From the beaches of Bahia to the Carnival of Rio, our boots will use tones and palettes that you’ve never seen before on a football boot.”
The Samba Collection launches today in conjunction with a Brazilian inspired video featuring key players who will wear the boots. The 90 second-long video features a brand new track, “BOTA”, from prominent act Buraka Som Sistema, who partnered with promising newcomer Brazilian MC Karol Conka (cult.cartel). Karol delivered the lyrics and appeared in the spot, adding local flavour. The band will be release the track as their next single and will be available to download from the adidas Football Soundcloud channel, soundcloud.com/adidasfootball from today.