I was reminded of how much I appreciate the area where I spend most of my daily/working life in on my way back to my office/home (I'll explain later) from a meeting earlier this day. I passed by a small traffic build-up caused by a dozen civilian vehicles along Examiner street. Their owners? With smiles on their faces, armed with boxes of donations meant for the victims of Typhoon Yolanda. Sagip Kapamilya's warehouse was filled to the brim. I couldn't be any happier. I saw hope. 

You see I live in West Avenue.

Now, I wouldn't say that I'm a "batang-west ave" because I was not born and raised in the area. If I was, then I would've probably died of shame some twenty years ago being named Paul 'Philam' Chuapoco or worse, Paul 'Paltok' (I was born in Riyadh, Saudi Arabia that's why there's a Riyadh after my Paul —mom was probably high with meds when she thought of my name). But I'm proud to say that I "grew" in West Ave. I started to at the mature age of 24.

My usual route going home from EDSA is a U-Turn and a right to Quezon Avenue and another right at Examiner street (you'll pass ABS-CBN Sagip Kapamilya before reaching the end of the street). A right at the end of Examiner will take me home (Brgy. Philam) and a left will lead me to my office/warehouse (Brgy. Paltok). Way back in 2008, it was the opposite. Left was home and right was work.

This is where my first independently-rented apartment was. I moved here from Ampid, San Mateo Rizal.
Fun fact: I used to be neighbors with Katrina Paula (the sexy star) and I was there that morning when her husband was shot to death.
Fun fact: This is also the first address of my business back when it was still an events company.
At the back side near the apartment is Mister Kabab. I was patient enough to wait in the long lines just to eat my favorite Special Chicken Chelo Kabab almost every other day.

A few blocks (Trinoma-bound) away is the Mary Santos Artcade. Video 48 is located here. I used to send proposals and check my emails (and harvest my Farmville crops) from an internet cafe here. I didn't have a laptop then but I did own a PC except that internet at home was still a luxury during that time (at least, for me).

And it's at this building where I got "absorbed" (from being an endorser) as part of the marketing team of a now successful cosmeceutical company. It was also my first legit job. It took me a lot of pride swallowing before I said yes because I really wanted to be an artista (seriously) and the idea of a 9 to 5 job was hell. I didn't like it at first but I must say that being part of that company taught me what I now know about marketing, handling events and even PR!

Fast-forward to a few years later, my company found a new home as its office. But before that, don't you find this car parts shop charming? I had a couple of my looks shot using the graffitied wall as my backdrop. It's owned by the family of fellow blogger JP Singson and is just a good-minute-walk from my second-to-the-latest office.

And this is where my dream of running my own company was fully realized (complete with departments and a parking lot!). Ascended to a bigger office three times in a span of three years. And then we left. The new office now has its own warehouse. Still, in West Ave.

Of course there's the house in Brgy. Philam which, contrary to what people believe, is just rented. I have been actually asked two separate things on several occasions on why, of all places, West Avenue.

Office: Why not in Makati, or at least Ortigas?
  —It's not the geographical positioning/profiling of the office that will feed me and my staff but the quality of our work and the services we offer. Most importantly, most of my staff live practically just one bus/jeepney away from the office so tipid sa pamasahe, kahit papaano.

House: Why rent when you can buy one?
  —My family owns one in Cabanatuan so I don't see the point of buying another… I was wrong. But before we get to that, let me count the advantages of living in West Avenue:
a. Personally, it's near my office.
b. Accessibility to practically anything and anywhere (Look! MRT!).
c. And it's just a jeepney ride to Trinoma!

So that ends the segment of what my life had/has been so far.

On why I'm re-thinking of really buying my own place to live in Quezon City. Three words: Avida Towers Vita.

It's the true meaning of being near everything. Literally! And it all starts here...

Avida Towers Vita, the first residential development in the city center of Quezon City, Vertis North, was launched last September 19 at the Trinoma Activity Center. I'll talk more on what excites me about this latest project of Avida Land later but do let me continue with some photos from the launch,

The large-scale, mixed-use growth centers developed by Ayala Land, namely Makati, Bonifacio Global City, and Cebu Park District, have been distinguished by such kind of urban experience for years, efficiently putting together business, commercial, leisure, and residential opportunities in sync. Soon, Vertis North—Ayala Land’s latest city center that is unfolding at the heart of Quezon City—will also witness this kind of progress as the 30-hectare masterplanned community with a 2-hectare central park and storm water management system, will soon be home to various trade and lifestyle centers.

A Towering Success

Vertis North is eyed to be the newest city center that will spur growth and dynamism in the north. One particular development that will soon emerge in the area will be Avida Towers Vita, a three-tower residential development by Avida Land. Literally marking the beginning of living and lifestyle expansion in Vertis North, the overall blueprint of Avida Towers Vita aims to address the needs of young professionals and starting families who want to own their very first home within a centrally-located and highly-accessible pioneering address.

To date, Avida Towers Vita already sold out 95% of its first tower, just a few months after its launch. Such overwhelming response from today’s homebuyers represents the commencement of Ayala Land’s vision for Vertis North, according to Raquel Cruz, Avida Land Assistant Vice President.

“Our market has recognized the kind of lifestyle that will soon emerge in Vertis North, as the area will clearly mirror the efficiency of the growth centers that Ayala Land pioneered for the past decades. Taking off from the success of the first tower, we are now bringing Avida Towers Vita’s second tower to promote the living opportunities in this very promising urban hub,” shares Cruz.

More than 500 units will be sold in each of the three towers at Avida Towers Vita, varying from studio, one-bedroom, and two-bedroom units. These will be complemented with sensible amenities like a garden nook and a Grand Lawn, which will be thoughtfully designed to bring a relaxing breathing space amidst the hectic cityscape.

Meanwhile, Cruz also explained that residents can continue to enjoy utmost safety and security in their own homes while taking pleasure from the convenience of being located within the convergence point of commuter rail lines and three major road arteries, particularly Epifanio delos Santos Avenue (EDSA), North Avenue, and Quezon Avenue.

“As a crucial fraction of Vertis North, Avida Towers Vita will represent the must-haves in all Avida Land development. We don’t stop at ensuring that our residents enjoy urban convenience at its finest; we make sure that their lives will continue to thrive within a safe and peaceful community,” notes Cruz.

With all these living advantages combined, including the way the development anchors the urban promise of Vertis North, Avida Towers Vita truly strings together the ease of city living and unrivaled proximity with the basic ideals of urban lifestyle.

An Ayala Land Inc. (ALI) Subsidiary, Avida Land provides thoughtfully-designed yet affordable homes in secure communities that offer value for money and convenience all within reach. With the five pillars of accessibility, unique features and amenities, quality assurance, stress free buying, and relaxing living experience integrated in all its condominium and house and lot properties, Avida Land has become the developer of choice among the rising middle class as it continues to expand its product offerings across the country. For more information on Avida Towers Vita or any Avida condominium in the Philippines, call (+632) 8485200 or visit

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