With their two globe conquering albums, 'Up All Night' and 'Take Me Home' and with the third one 'Midnight Memories' following the footsteps of its predecessors, One Direction have established themselves as the world's biggest band. This time, they're taking the fragrance route to conquer.

Taking a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging, their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich in choosing their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.
Harry Styles comments: "It's been a long and exciting process and we're really proud to have made a One Direction fragrance."
Liam Payne adds: "We love the idea behind a fragrance as you mix individual scents to create something so much better!"
Nial Horan finishes by saying: "I've tested it on my family and they love it -and we can't wait to show it to our fans across the world."

Faye Langworthy, Fragrance License Manager for Modest! comments: "Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners."

How involved you ask? Watch this video to get an idea:

CEO Corrado Brondi, CBBeauty Ltd (international distributor of Our Moment), comments: "All the fans of One Direction across the world will love the idea of using this fragrance, not only because of the high quality of the product, but also because their favorite band was very involved in the creation process."

CEO Nayan Thakrar, Eden Parfums says: The band challenged us to meet their vision of excellence, it's our pleasure to now present you witn Our Moment."

The Fragrance
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk.
  • Top - Pink Grapefruit, Wild Berries, Redcurrants
  • Mid - Jasmine Petals, Fresh Freesia, Frangipani
  • Dry - Creamy Musk, Sheer Woods, White Patchouli
The Design
The beautifully ornate glass bottle compliments the refreshing scent of Our Moment and adds a touch of sophistication to any occasion. The bottle's intricate crown lid is feminine and sleek and houses a stunning mesh 'pink flower' that hints to its floral notes.
Our Moment is available in Eau de Parfum Spray 30ml (Php2,200), 50ml (Php2,900) and 100ml (Php3,700) as well as Body Lotion and Shower Gel in the product range and is exclusively distributed by Prestige Brands Philippines, a subsidiary of Prestige Group of Companies which distributes international designer fragrances in Southeast Asia.
The Verdict
With its sweet, yet sophisticated scent, Our Moment will appeal to both the young and not-so-young fans of the band. Did I mention that the band was very involved in the whole process of the creation of the fragrance with YOU in mind? I did? That's a plus, too. Also, it's a nice addition to your collection of anything One Direction.

More One Direction and Our Moment news

Our Moment was launched locally at the Philippine release party of One Direction's latest album Midnight Memories held at Eton Centris November of last year.

Of course, One Direction has to be there. In spirit.

Local celebrities extended their support to the launch as well with Robi Domingo hosting the raffle draw wherein One Direction merchandise were given away,

while Marion and Luigi D'Avola entertained the 1D crowd with some covers and personal hits.

A game segment for Our Moment was held, too. One Direction fans formed three groups of five and competed against each other by performing the band's hit songs to the amusement and cheers of fellow fans who also sang along with them.

The winning group took home a bottle of Our Moment for each members as prizes.

Meanwhile at the Our Moment booth,

games, sampling and selling went on almost non-stop.

Congrats Prestige Brands team!

Aside from co-hosting the Our Moment game segment, I also went on a mission to photograph 50 One Direction girl fans.

One of them is gonna win a 50ml bottle of Our Moment!

And here they are:

Giveaway mechanics:
1. If you're one of the fifty girls in the photo above, identify yourself by commenting your Full Name and age on your photo in this folder HERE.
2. Photo identification is until January 24, 2014 (Friday) only.
3. Only identified photos will move on to the final draw that will happen on January 25, 2014.

*The winner will be chosen via
**Special thanks to Prestige Brands Philippines for the prize

Out of 50 girls, only 24 who confirmed with their NAME and AGE are moving on to the raffle draw. Here's the list:

And the winner is...

Congratulations STEPHANIE KRISTLE LIM! You won a 50ml of Our Moment One Direction perfume! Email me at or message me on Facebook on how to claim your prize!


  1. You're a certified Directioner! *appear*

  2. I missed that moment.! I'll check this perfume if it is available at Glorietta in Makati

  3. Emailed you! Thank you Paul! :)

    Visit my blog? -> (on-going giveaway!)


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