I must admit that I'm not one of those people who uses a planner. The few times I got one, I stopped using it mid-year. I don't know. I'm not just the planning-type, maybe? Plus, it doesn't help if I can't write much in it. Sometimes planners are just that, planners.

In comes Seattle's Best Coffee's Dream Journal 2015. First of, it's a journal -not just a planner.

One big "like" factor about the SBC Dream Journal is that it doesn't give its owner the I-consumed-18-cups-of-coffee-and-got-this-as-a-prize-vibe everytime you take it out because of its subtle branding.

Here's a closer look at the SBC Dream Journal 2015 and the promo mechanics on how to avail it:

Promo Mechanics:
1. A customer can avail of the Seattle's Best Coffee (SBC) Dream Card from October 24, 2014 to January 15, 2015 with no purchase required.
Available colors: Red, Green, Navy Blue and Gray
2. One sticker is given for each Seattle's Best Coffee beverage purchase.
Monthly Freebie coupons
3. Cardholder must accumulate 18 stickers to redeem one SBC Dream Journal. The 18 stickers must be composed of 8 holiday drink stickers and 10 regular drink (excluding bottled drinks and water) stickers.
Music CD (SBC Playlist 2015)
4. The Holiday Drinks are as follows:

  • Caramel Apple (hot mocha or ice-blended Javakula)
  • Coffee Hazelnut (hot mocha or ice-blended Javakula)
  • Cookies & Mint (hot mocha or ice-blended Javakula)
  • Salted Almond Truffle (hot mocha or ice-blended Javakula)

Mouse pad
5. Cardholder should present their SBC Dream Card to the cashier upon purchase to get the corresponding number of stickers.
Metal Paper Clips
6. Tampering with and/or transferring of stickers to another SBC Dream Card is not allowed. This will render all the stickers in the SBC Dream Card null and void.
Note pad
7. Once all stickers are completed, cardholder submits the SBC Dream Card to redeem an SBC Dream journal from any of the participating Seattle's Best Coffee cafes nationwide. A combination of up to 2 cards will be allowed as long as the stickers for the 8 holiday drinks and 10 regular drinks are completed with the two cards combined.
8. Transactions with Senior Citizens and SBC VIP Card discounts are qualified for this promotion. Any other in-store promotions and discounts are disqualified to join this promotion.
Wifi stubs (redeemable by the hour)
9. Accumulation of stickers at any Seattle's Best Coffee cafe is from October 24, 2014 to January 15, 2015 only.
A portion of the sales for every redeemed journal will be donated to SBC's partner organization - World Vision.
10. Redemption of the SBC Dream Journal is up to March 16, 2015 only.

Here's a fun and enjoyable technique on how you can complete the 8 stickers requiring you to avail of the holiday drinks: Get all 4 in ice-blended Javakula and the other 4 in hot mocha. That way, you can enjoy all the holiday drinks in both its hot and cold forms. Of course, I'm not suggesting you to get all in just one sitting but if you can... why not?
Caramel Apple - SBC's white chocolate mocha infused with apple syrup and caramel sauce garnished with whipped cream, caramel sauce, cinnamon powder and Christmas candy.
Coffee Hazelnut - SBC's white chocolate mocha perfectly combined with the nutty flavors of coconut and hazelnut with whipped cream, sprinkled with golden crunch and topped with Christmas candy.
Cookies & Mint - SBC's classic mocha with a tempting mix of Oreo cookies and mint syrup covered with whipped cream, crushed Oreo cookies and Christmas candy.
Salted Almond Truffle - SBC's classic mocha harmoniously mixed with almond and sea salt covered with whipped cream, chocolate sauce, crushed Almonds and Christmas candy on top.
The SBC Holiday Drinks and the SBC Dream Journal 2015 is available in all Seattle's Best Coffee nationwide.

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