THE CEO GROUP, FROM HUMBLE BEGINNINGS TO ITS 40TH YEAR IN THE RETAIL INDUSTRY
The CEO Group recently marked a milestone with their 40th year in the retail scene. The house which brings together brands like Sahara, Wall Street, Arrow, IZOD, and more, to the Philippine market has indeed made a mark in our daily dressing. And what better way to cap its months-long celebration but with an event at District 8 in San Juan City.
|The CEO Group of Companies, headed by power couple Benito & Huy Kun Lim, brings to a close the months-long celebration of their 40th year in the apparel industry, together with business partners, friends, and fans of the the brands they carry.|
Here's their story:
Starting out as a small manufacturing company in 1978, with little else beyond courage, perseverance, gut feel, and 10 second-hand sewing machines purchased from his future father-in-law, Benito began this business partnership with Huy Kun, then his fiancée. "We began with a small-volume set-up producing ladies' blouses, then eventually switched to school uniforms, which we sold to department stores under the brand name "Sahara."
The CEO Group, through the years
In 2000, the couple ventured out of the local field as authorized licensee of American brand ARROW. Later they would be named distributor of Thailand's top fashion label ESPADA.
In 2005, they acquired local men's wear brand CRITERION, expanding their brand portfolio. Afterwards, they created ULTIMO, a brand specifically designed and manufactured for big and tall men. In 2013, the CEO Group was named the new licensee for IZOD and VAN HEUSEN in the Philippines. Most recently, they launched CEO Plus, another brand catering to plus-size male professionals.